What does it really take to turn a master data migration into measurable business impact? Watch our on-demand conversation with Scania’s MDM team to find out.
Migrating to a new MDM platform is one thing. Making it deliver real, organisation-wide value is another. In this session, Robert Ciborowski and Jenny Albrektsson from Scania’s MDM team join us to share how they drove adoption across the business, embedded data governance into everyday ways of working, and built a foundation that scales with the organisation.
No theory, no sales pitch. Just real stories, real challenges, and real lessons from a team who has done it.
What you’ll learn
- How Scania connected 58 markets and harmonised over 1.7 million golden records
- Practical approaches to driving organisation-wide adoption of MDM
- How to embed data governance into daily operations, not just policy documents
- What it takes to build an MDM foundation that scales as the business grows
Further reading
Want to go deeper? Explore more:
- Scania success story – how they connected 58 markets, built 1.7+ million golden records, and created a scalable foundation for data governance and compliance. Read it here
- The Future of MDM: From mastering records to mastering intelligence – our white paper on how MDM is evolving to support agentic AI, embedded governance and intelligent decision-making. Download here
