Tighter deadlines and budgets, and the ever-growing need for diverse marketing, packaging, labeling and product support materials are putting increased pressure on already stressed publishing resources. Marketing and design professionals often struggle to find the right images, product copy and pricing, leading to additional proofing, last-minute edits, increased errors and cost overruns.
To overcome these challenges, organizations must take a holistic approach that addresses the entire production process, from concept through delivery of approved materials and content. By doing so, they can improve efficiency and agility while boosting creativity.
An integrated approach to creating content
Stibo Systems Product Experience Data Cloud includes an integrated Print Publisher solution to drive success in this environment. The built-in toolset enables improved content reuse and collaboration through a controlled workflow environment where data and imagery flow directly from a single, centralized source of truth.
In addition to streamlining communication of plans, proofs and corrections, it also increases quality and accuracy by automating repetitive, error-prone tasks. Print Publisher improves productivity by allowing teams to spend more time on design and less on correcting errors, which ultimately contributes to the delivery and achievement of superior business outcomes.