Solution Sheet · Customer Experience Data Cloud

Gain a Single Customer View with Stibo Systems Customer Experience Data Cloud

Customer master data provides more than just a holistic view of who your customers are — it acts as the foundation for creating unforgettable experiences that drive growth. But to deliver those experiences, you need trustworthy customer data.

Stibo Systems Customer Experience Data Cloud meets this challenge with a scalable, governed foundation of trustworthy customer data you can share across the organization to drive an exceptional CX.

By consolidating data from every touchpoint, our AI-powered, cloud-native platform creates a single, trusted customer view — fueling smarter engagement, operational efficiency and measurable business impact.

Providing bidirectional synchronization with enterprise applications — like CRM, ERP and BI — Customer Experience Data Cloud provides reliable, consented customer data everywhere you need it.

Challenges Customer Experience Data Cloud addresses

Our Customer Experience Data Cloud solves common customer data challenges through core MDM capabilities and cloud services: 

  • Fragmented and siloed data that make it difficult to get a complete, trustworthy view of each customer, leading to missed opportunities and inconsistent experiences.

  • Poor data quality and duplicate data that create uncertainty, paint an inaccurate picture of your customers and undermine marketing, analytics and compliance efforts. 

  • Complex data privacy and consent requirements that demand centralized consent management, robust data governance and reliable auditability.

  • Limited personalization and insights due to a lack of a unified customer view — this makes delivering personalized experiences or gaining insights across channels a challenge.

Customer Experience Data Cloud core capabilities

Unlike activation-based marketing tools, Customer Experience Data Cloud provides a trustworthy, governed customer identity every system can rely on. This powers personalization, compliance, and exceptional customer experiences.

Customer Experience Data Cloud combines core MDM capabilities with advanced cloud services to deliver reliable, actionable customer data at scale — so you can drive long-term business growth.

CORE MDM CAPABILITIES

Data sourcing

Eliminate silos by streamlining and automating data collection with real-time integrations across systems. 

Data modeling

Configure flexible data models tailored to your business requirements for uncompromised performance and ease of use. 

Data integration

Connect, consolidate, manage, and synchronize data from multiple sources in a centralized and trusted repository.

Data quality

Maintain accurate, complete, and consistent enterprise-wide data quality to support personalization, compliance, analytics, and AI.

Data compliance

Comply with specific regulations and guidelines when you collect, store, use, and transfer personal data and sensitive information.

Data governance

Enforce standardized data governance policies and workflows to guarantee data accuracy, consistency, and security.

Data sharing

Deliver consistent, reliable access to trustworthy data across platforms, teams, and tools for seamless collaboration.

Data delivery

Distribute high volumes of master data across systems, applications, and teams for real-time data consumption and decision-making.

Customer Experience Data Cloud cloud services

Get the most value out of your customer data with Customer Experience Data Cloud’s innovative cloud services.

Single customer view

Overview

Match, merge, and deduplicate customer data from all sources to create a complete, 360° profile of every customer and deliver a personalized CX.

How it works

  • Applies AI-powered identity resolution and fuzzy matching to detect duplicates 
  • Provides machine‑learning match recommendations for possible matches 
  • Uses configurable survivorship rules to identify the most accurate data 
  • Creates a governed golden record 
  • Maintains Global ID traceability back to all source systems for auditability and lineage 

Benefits

Eliminate duplicate data, enrich customer accounts, and connect data across the enterprise to create a single customer view and deliver a personalized CX. 

  • Eliminate duplicate records and reduce data silos. 

  • Improve the accuracy of marketing segmentation and targeting. 

  • Enable omnichannel personalization with consistent data across touchpoints. 

  • Support compliance with auditable, traceable customer profiles. 

Customer data hygiene

Overview

Ensure well-maintained, unique, and reliable account, contact, and opportunity records in your CRM.

How it works

  • Automates deduplication and error correction to eliminate inconsistencies

  • Integrates seamlessly with CRM to maintain clean data

  • Applies advanced data quality rules for real-time validation

  • Enriches CRM records using trusted sources

  • Flags incomplete or inaccurate data for remediation 

Benefits

Remove duplicates to get clean data that improves CRM data hygiene, boosts efficiency, and drives better decision-making.

  • Reduce manual data cleansing and operational overhead.

  • Improve campaign performance with accurate customer profiles.

  • Lower compliance risk by ensuring data integrity. 

Address validation

Overview

Standardize, verify, and enrich address data with precision using prebuilt GBG Loqate connectivity in 240 countries and territories

How it works

  • Performs real-time global address verification

  • Applies geocoding and autocomplete for precise location data

  • Uses prebuilt Loqate connectivity for seamless integration

  • Corrects formatting errors and standardizes addresses

  • Enriches address records with metadata for better segmentation 

Benefits

Clean up messy address data by standardizing formats, verifying locations, and enriching addresses.

  • Improve delivery accuracy and reduce failed shipments.

  • Enhance customer communication with verified contact details.

  • Support compliance with regional and global address standards. 

Household relationships

Overview

Group related customer records into households to get a deeper understanding of individual and household relationships

How it works

  • Links people that share addresses or relationships to form household entities

  • Captures roles, influence, and decision‑maker dynamics within each household

  • Tracks shared behaviors and preferences to reveal patterns across members

  • Powers household‑level segmentation and look‑alike modeling

  • Maintains lineage to source systems and updates relationships in real time 

Benefits

Gain a deeper understanding of your customers and build valuable insights by identifying and recognizing household relationships.

  • Personalize per household with relevant offers and messaging.

  • Increase cross‑sell and upsell opportunities.

  • Improve campaign efficiency through household‑level targeting.

  • Strengthen retention by engaging the entire household with contextual experiences.

Real-time data quality

Overview

Prevent duplicate and poor-quality customer records at the point of entry to ensure quality from the start.

How it works

  • Applies automated data quality checks during data creation and updates

  • Detects and blocks duplicate records in real time using AI-powered matching

  • Validates key fields against authoritative sources

  • Synchronizes corrections across systems instantly to maintain consistency

  • Integrates Salesforce data bidirectionally to prevent errors across systems

Benefits

Validate data in real time and automate quality checks to prevent errors, improve efficiency and maintain accurate data.

  • Reduce manual corrections and operational overhead.

  • Improve efficiency by catching issues at the source.

  • Ensure consistent, high-quality data across all systems.

  • Enhance customer trust with accurate information powering every interaction. 

Consent management and data privacy

Overview

Centralize data governance and track consent status across channels to make sure you’re compliant and using personal data responsibly.

How it works

  • Captures and stores granular consent states across web, mobile, call center and in‑store touchpoints

  • Applies policy‑driven governance to enforce customer data collection, usage, sharing and retainment

  • Automates Data Subject Access Requests (DSARs) — intake, identity verification, fulfillment and audit trail

  • Maintains GUID‑level lineage back to source systems for traceability and evidence of compliance

  • Integrates with downstream systems to propagate consent changes in real time

  • Provides role‑based workflows for legal, compliance and data stewardship

  • Supports regional rules and retention schedules to honor country and state‑specific requirements 

Benefits

Manage customer data privacy and consent, support compliance efforts, and respond to data requests all in a single platform.

  • Reduce compliance risk by enforcing consent‑aware data usage across teams and systems.

  • Accelerate DSAR turnaround with automated workflows and auditability.

  • Strengthen customer trust through transparent consent management.

  • Lower operational overhead by replacing manual reviews with governed, automated controls.

  • Future‑proof compliance with configurable policies that adapt to new regulations.

Customer data synchronization

Overview

Connect with any data source using an open integration framework — this ensures accurate synchronization across applications.

How it works

  • Connects core applications through an open integration framework and APIs

  • Automates bidirectional synchronization so additions and updates flow across systems in real time

  • Aligns records with golden records, ensuring downstream systems reflect the latest, unified data

  • Propagates key changes to keep profiles consistent everywhere

  • Shares consent and preference updates so customer-facing teams honor the most current settings 

Benefits

Synchronize customer data across all systems for a single source of truth and improved collaboration.

  • Eliminate silos and improve collaboration with a single shared source of truth.

  • Deliver consistent, personalized experiences across channels and touchpoints.

  • Reduce manual effort and errors by replacing one‑off fixes with automated synchronization.

  • Streamline operations and spend less time reconciling data. 

Connect customers, places, and products

Overview

Link customers to locations and products for optimal insights and experiences.

How it works

  • Links customer profiles to locations and products using AI-driven matching and open integration frameworks

  • Captures contextual relationships between customers, the places they interact, and the products they buy

  • Synchronizes updates across systems in real time to maintain accuracy and consistency

  • Enriches profiles with location and product metadata for deeper segmentation and personalization

  • Maintains full lineage and traceability back to source systems 

Benefits

Identify hidden connections between customers, the products they love, and where they interact with your brand.

  • Reveal hidden connections between customers, products and locations to uncover actionable insights.

  • Enable hyper-personalized experiences by aligning offers and messaging with customer preferences and behaviors.

  • Improve campaign targeting and segmentation with enriched data.

  • Enhance operational efficiency with a unified view of customer-product-place relationships.

  • Support compliance and governance with traceable, consent-aware data connections. 

Want to learn more about the Customer ExperienceData Cloud?

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