Consumer packaged goods (CPG) brands are evolving to meet changing consumer needs. From frictionless convenience to more purpose-driven shopping, customers are demanding more than ever before.
Top CPG brands are facing these challenges head-on in a few ways. They're shifting to digital-first experiences by embracing digital transformation and prioritizing sustainability efforts that make customers feel good about buying from a specific brand. CPGs are also using data-driven strategies that put the customer at the center.
Want to see how savvy CPGs are leveraging digitalization and sustainability as strategic drivers of long-term growth? Download the whitepaper to:
- Understand why sustainability matters to the varying stakeholders—from employees and consumers to retail partners
- Address sustainability challenges beyond recyclable packaging or being more energy-efficient
- Examples of CPG brands doing sustainability right
- Where master data management comes into play
- Why sustainability and digital transformation are the keys to growth
