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Solution Sheet · Product Data Syndication with Product MDM
In the digital economy, data associated with a product is as critical to success as the product itself. Efficiently getting that information to the right places, at the right time, in the right format, is essential to the entire value chain.
The problem is, with so many recipients, each with their own data standards, ensuring your data meets everyone’s unique business and legal requirements is a challenge. Doing so requires an agile, flexible solution to automate the delivery of high-quality data, creating customer-centric experiences that drive growth by meeting the needs of data receivers – including retailers, distributors and manufacturing partners and customers – that are important to your business.
Stibo Systems Product Experience Data Cloud includes Product Data Syndication, an integrated product data syndication cloud service ideal for sharing information and content conforming to specific data standards or channel requirements. It saves time managing structures and formats, freeing valuable time to focus on growth driving initiatives. Product Data Syndication supports the exact requirements, such as data standard definitions, validation rules and communication configurations, of multiple predefined channels, including Amazon (multiple markets), The Home Depot, AAFES and more. Or you can build configured channels to support individual retailers’ unique data structure, format or needs.
Product Data Syndication automates and accelerates the delivery of complete, consistent information for trusted, engaging experiences across all channels. And it helps keep that information updated, and enforces governance, via bi-directional messaging with data receivers. When data moves with this sort of speed and confidence to meet retail partner and customer needs, products move fast, too.
Users can monitor results of their efforts by seeing the content a retailer displays online and how those products measure against the retailer’s best content practices.
A built-in scorecard displays side-by-side comparisons of data shared with a retailer vs. what they display, and provides completeness and quality scores to optimize content by retailer to help improve conversion rates.
Product Data Syndication also supports connections to content service providers (CSPs) such as Nielsen Brandbank and Syndigo and registration and publication to GDSN through 1WorldSync. You can manage all your markets, GLNs and language requirements without building, monitoring and maintaining separate integrations.
Product Data Syndication’s digital catalog offers manufacturers the option to push specified products, content and images to an online catalog, and give retailers permission to access it as needed. This enables controlled syndication of product data to predefined high-value channels to facilitate stronger, more collaborative connections to valued partners.
We’re committed to building support for popular syndication points and providing associated services to support their lifecycles
All enabled channels are managed internally; any changes to data standards or communication protocols are updated as part of the service
Changes or updates made to existing channels are communicated to subscribers, detailing any impact on product data
Build your own configured channels with a flexible UI allowing users to define channel requirements, including attributes and validation rules
Define the output method required to meet a retailer’s unique needs
Rename assets to meet receivers’ requirements ensuring image updates flow seamlessly
Support multiple languages as required to enable global expansion and scale
Learn how to put trusted product data to work across every channel.
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