Bad data is worse than no data. It leads to misleading, incomplete and confusing information, lowers adoption and is one of the top three reasons for why CRM projects fail. Salesforce is used widely by enterprises who are looking to organize their contacts (such as prospects, customers, and suppliers) while keeping track of their engagement process, but most of these users have challenges in keeping records clean and accurate.
Through our Customer MDM solution, enterprises can leverage the certified Salesforce app to achieve and maintain a 360° view of customers.
Maintain high-quality data within Salesforce and gain a single, unified view of customers that is verified, accurate and complete.
The app provides key data management capabilities directly within Salesforce, including real-time contact data validation, deduplication, in-app master data management, ongoing data monitoring and data stewardship, as well as Dun & Bradstreet enrichment.
Stibo Systems’ Data Quality is a certified Salesforce app that encompasses every aspect of data management from real-time contact data validation, deduplication, ongoing data monitoring and data stewardship to Dun & Bradstreet enrichment, ensuring you have high-quality customer records
Real-time address, email and phone validationREAD MORE
Ensure only verified and accurate contact data enters Salesforce with real-time address, email and phone verification at point of entry.
Prevent duplicates at point of entry
Monitor and eradicate duplicates over time by continuously identifying duplicates and automatically action them using survivorship rules.
Create a true 360° view of the customer
Sync master data in real-time between Stibo Systems’ Master Data Management platform STEP, multiple Salesforce instances, and any other source system throughout your enterprise; thus, providing a complete 360-degree view of your customers.READ MORE
Maintain and control data directly in Salesforce
Data stewards can review and action clerical tasks by either accepting or rejecting duplicates. Advanced and Basic clerical review modes enable data steward’s complete flexibility and control.
Build robust customer profiles with D & B
Develop complete customer profiles with 220+ firmographic, hierarchical and key person data fields from Dun & Bradstreet, including D-U-N-S number.
Duplicates can ruin your customer data. They make it hard to understand how many customers you have, and cause confusion on what information is current about them. The CMDM for Salesforce app enables enterprises to eradicate duplicates at the point of entry and continuously monitors them so the data within Salesforce is clean and reliable.
Duplicate, inaccurate, or fake customer data can create misleading reports, which is disastrous when data is at the center of driving business decisions. The CMDM for Salesforce app enables data-driven businesses to easily monitor and control Salesforce data, along with ensuring its accuracy, enabling trust in reporting
Real-time address, email, and phone validation that ensures only verified and accurate contact data enters Salesforce
| Email address validation – Experian | Address validation – Loqate | Phone number validation – 3GT
Build robust customer profiles and organizational hierarchies with 220+ firmographic, hierarchical, and key person data fields from Dun & Bradstreet
Analytics and Customer Master Data Management: Creating Personalized Outcomes
HOW CMOS CAN DELIVER DATA-DRIVEN MARKETING WITH A UNIFIED CUSTOMER VIEW
THE ELEMENTS OF A GOOD 360° CUSTOMER VIEW