Consisting of a number of brands — Colruyt, OKay, Bio-Planet, DreamLand, DreamBaby, Collishop and Dats24) — Colruyt Group had information spread across the organisation and product information was inconsistent.
The group needed a standard tool to tie in with its business processes that involved as little customisation as possible, and a comparative study of possible tools showed STEP — with as much as 95% of its implementation out-of-the-box — to be the best option.
Find out how the Stibo Systems STEP solution helps Colruyt Group with these continuing benefits:

  • Thanks to a more efficient work process, the costs of the communication process have dropped by an average of 30%
  • The turnaround time from product development to campaign has reduced by an average of 40%
  • Colruyt Group now has a stable marketing MDM system that meets its current and future product information needs.


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