Gaining a single customer view can be challenging with customer data scattered across multiple enterprise systems like CRM, ERP and CDP. Without trustworthy data and insights, companies can’t provide the personalized and consistent experiences individuals and businesses have come to expect.
Targeted campaigns, account-based marketing, proactive cross-selling and upselling, and omnichannel outreach require companies to have a unified, reliable view of their customers. Without it, personalization, marketing and other strategic initiatives will fail before they begin.
Stibo Systems Customer Master Data Management (Customer MDM) enables you to better understand your customers by consolidating, cleansing, enhancing and governing customer data. It gives retailers deeper insights into consumers’ history and preferences, while providing B2B companies a consolidated view of their direct and indirect customers.
With Customer MDM’s robust, centralized data foundation, you can improve operational agility, decision making and analytics, deliver superior customer experiences and drive greater revenues and efficiencies.
Customers today demand exceptional, personalized experiences. Winning their trust and loyalty requires accurate, high-quality data about who they are, what they want and how and where they want it. See how Stibo Systems Customer Master Data Management (Customer MDM) provides a foundation for profitable relationships by enabling the creation of a 360° view of your customers.
Harness the power of data transparency and start making better business decisions using trusted data. Read Transforming Business with Master Data Management For Dummies and learn about using MDM to ensure data is accurate, updated and shareable across the enterprise value chain.
Make it easier for data stewards to onboard, consolidate and cleanse disconnected data.
Effectively deliver a 360° customer view with Customer MDM.
Improve preparation of customer and prospect data prior to business process consumption.
Extract more value from your data by simplifying day-to-day maintenance and management.
Bolster regulatory compliance with effective customer data management, including monitoring, enforcement and reporting.
CDPs and Customer MDM have overlapping capabilities. For that reason, many organizations have difficulties choosing between CDP and MDM. Both solutions aim at providing a 360° view of the customer.
A CDP is a powerful tool, aggregating and correlating data generated by digital customer interactions. However, without customer master data management, you will not be able to reap the complete benefits of your CDP. Customer MDM enables governance and management of the core data that uniquely identifies one customer as distinct from another. Customer MDM is built to support enterprise-wide sources and applications of customer data, such as a CDP.
The success of your customer data platform depends very much on the quality of the customer data you feed into it. Learn the business benefits of combining MDM with CDP.
Because CRM has become so ubiquitous, it can be surprising for business and IT leaders to learn it can’t solve critical data challenges by itself. Start ensuring customer data quality and consistency across multiple CRM versions and other siloed apps by combining Customer MDM with CRM for maximum ROI.