Customer Master Data Management

Gain a complete view of your customer and business partner ecosystem and fuel your marketing, sales, customer experience and compliance initiatives with high-quality data using Customer MDM.

Deliver operational excellence and superior customer
experiences using customer data you can trust.

Gaining a single customer view can be challenging with customer data scattered across multiple enterprise systems like CRM, ERP and CDP. Without trustworthy data and insights, companies can’t provide the personalized and consistent experiences individuals and businesses have come to expect.

Targeted campaigns, account-based marketing, proactive cross-selling and upselling, and omnichannel outreach require companies to have a unified, reliable view of their customers. Without it, personalization, marketing and other strategic initiatives will fail before they begin.

Stibo Systems Customer Master Data Management (Customer MDM) enables you to better understand your customers by consolidating, cleansing, enhancing and governing customer data. It gives retailers deeper insights into consumers’ history and preferences, while providing B2B companies a consolidated view of their direct and indirect customers.

With Customer MDM’s robust, centralized data foundation, you can improve operational agility, decision making and analytics, deliver superior customer experiences and drive greater revenues and efficiencies.

VIDEO: CUSTOMER MDM Great customer relationships start with great data

Customers today demand exceptional, personalized experiences. Winning their trust and loyalty requires accurate, high-quality data about who they are, what they want and how and where they want it. See how Stibo Systems Customer Master Data Management (Customer MDM) provides a foundation for profitable relationships by enabling the creation of a 360° view of your customers.

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EBOOK Transforming Business with Master Data Management For Dummies

Harness the power of data transparency and start making better business decisions using trusted data. Read Transforming Business with Master Data Management For Dummies and learn about using MDM to ensure data is accurate, updated and shareable across the enterprise value chain.

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Provide your business with trusted, data-rich customer profiles
using Customer MDM.

Enhance existing systems Improve CRM, CDP, ERP and ecommerce with data deduplication and enrichment capabilities
Optimize the customer experience Deliver personalized, engaging experiences and offers using in-depth customer insights
Achieve a single customer view Maximize cross-sell and upsell opportunities with a 360° view of the customer ecosystem
Ensure compliance Adhere to regulatory and industry compliance through improved data management processes
Increase revenue and profits Drive repeatable business with targeted loyalty programs based on customer preferences
Increase efficiency Optimize end-to-end processes with automated workflows and decreased error rates
A strategic approach to organizing, enhancing and automating customer data across the enterprise.
Organize Support organizational and operational business processes with a robust and flexible data model. Gain insight into complex relationships between hierarchies and data domains to optimize value.
Enhance Improve data quality with advanced matching, linking, profiling, cleansing and enrichment. Ensure data is fit for purpose with data quality monitoring, measurement and reporting. Automate Increase organizational efficiency with automated and flexible workflow functionality, business rules, list processing, configurable interfaces, dashboards and reporting. Save time by enabling straight-through processing with consistent data standards.

Attract more customers and improve existing relationships
with in-depth insight.

Improve data stewardship

Make it easier for data stewards to onboard, consolidate and cleanse disconnected data.

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Power personalization

Effectively deliver a 360° customer view with Customer MDM.

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Optimize list processing

Improve preparation of customer and prospect data prior to business process consumption.

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Leverage reliable data

Extract more value from your data by simplifying day-to-day maintenance and management.

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Ensure compliance

Bolster regulatory compliance with effective customer data management, including monitoring, enforcement and reporting.

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Empower your customer data platform (CDP) with accurate customer master data

CDPs and Customer MDM have overlapping capabilities. For that reason, many organizations have difficulties choosing between CDP and MDM. Both solutions aim at providing a 360° view of the customer.

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Achieve customer centricity by fueling your CDP with trusted master data

The success of your customer data platform depends very much on the quality of the customer data you feed into it. Learn the business benefits of combining MDM with CDP.

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EXECUTIVE BRIEF Maximize the value of your CRM investment with Customer MDM.

Because CRM has become so ubiquitous, it can be surprising for business and IT leaders to learn it can’t solve critical data challenges by itself. Start ensuring customer data quality and consistency across multiple CRM versions and other siloed apps by combining Customer MDM with CRM for maximum ROI.

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LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
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