Make better site-based decisions, increase operational efficiency and improve product and brand selections by using Location Master Data Management to centralize, manage and share location and site-specific information across your retail organization.
Keeping customers informed about new operating hours or services has never been more important. Outdated or inaccurate store information on your website or app can lead to poor customer experiences and lost sales. Location MDM enables you to make changes to your store information quickly and consistently. It centralizes site and location-specific information from heterogeneous systems, creating a single view that can be leveraged across all functional departments, analytical systems and outbound marketing applications.
Location MDM enables a single view of all location data, including internal site data (such as corporate locations, stores, distribution centers, warehouses, offices, franchises, etc.) and external site data (such as competitors, customers, partners, suppliers, etc.).
From this centralized hub, you can consolidate, cleanse, govern and share hundreds of geographic, site and inventory data updates to multiple channels, websites, applications and business processes. Store an unlimited number of file attachments such as leases, insurance policies, maintenance contracts, competitive analysis reports and photos for easy access.
Knowing how stores in different locations are performing, as well as having access to localized consumer demographics and competitor site data, can lead to more informed, site-based decisions – such as where to open your next store or which brand or product assortments to promote at a particular site. With Location MDM, you can enhance the value of your site and location data by using data enrichment services for demographic data, competitor data, address verification and more.
Through integrations with third-party data sources, Location MDM enriches site information with competitor and demographic data – such as purchasing behaviors, average income and age – enabling more strategic decision making about site selections, targeted marketing, product placement and more.
Location MDM also incorporates rich data attribution, including verified square footage, address cleansing, standardization and scoring. Integration with Loqate ensures automated address verification and geocoding, providing latitude and longitude coordinates to ensure precise delivery.
Improve communication between your corporate and store-level teams by streamlining and automating business processes using data policy management rules and workflows. Location MDM ensures your location data complies with data quality standards and is fit for analytics.
With Location MDM, you can establish a single, 360° view of all location information and site-specific attributes by eliminating duplicates and merging data sets, leveraging automated processes, business rules and workflows to track changes and data matches. Track data accuracy, completeness and currency using data quality dashboards for all locations.
Governance workflows can be used for periodic maintenance reminders and notifications about repairs, remodeling, new construction and other site activities, making collaboration between corporate and store-level teams easy.
Location-based information, when combined with product, customer, employee or supplier data, can provide you with the actionable insights you need to drive better business outcomes. With Stibo Systems integrated Multidomain MDM platform, companies can manage multiple data domains in a single place, connecting all master data for even greater value.
Combine location data with other data domains to achieve benefits such as:
Add data domains to the Multidomain MDM platform without professional assistance, new program modules or re-programming.
Nets, a leading supplier of end-to-end payment solutions in Europe, implemented Stibo Systems Multidomain MDM to gain a comprehensive 360° view and analysis of its customer, product and location data. The integrated solution enables Nets to identify opportunities to upsell and improve customer retention.