Solution

Customer Experience Data Cloud

Gain a single, trusted view of your customer data that enables you to transform the customer experience, improve the effectiveness of your marketing and customer service efforts and manage customer data responsibly and legally.

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Exceptional customer experiences drive success in today's market

Impress your customers with exceptional experiences driven by a deep understanding of their needs. By unifying all your customer data into a single, governed customer data foundation, Customer Experience Data Cloud provides the clean fuel that enables the rest of your customer experience ecosystem to deliver.

Discover a whole new level of customer insights and inputs that enable you to deliver targeted offers, new products and smooth experiences across every touchpoint. Build stronger relationships and drive growth with a foundation of transparency and respect, with privacy at the core.

Explore Customer Experience Data Cloud by Stibo Systems

In this demo of Stibo Systems Customer Experience Data Cloud, Jignesh Patel showcases how AI-powered matching can detect and merge duplicate customer records, how machine learning assists data stewards in minimizing clerical review tasks and how automated policies ensure data remains clean and compliant throughout the integration process.

What is Customer MDM?

Customer Master Data Management (MDM) is a specialized approach to managing customer data that focuses on consolidating, cleansing, enhancing and governing information from multiple data sources to create a single, unified view of each customer. By establishing this 360-degree perspective, organizations gain deeper insights into customer behavior, preferences and history, all pulled from different types of data formats. These customer insights grant businesses the ability to deliver personalized experiences, improve customer interactions and become more scalable – all while ensuring data protection and ethical management of customer information.

Data consolidation

Bringing together customer data from different source systems and streamline it all into a single source of truth.

Data cleansing

Identifying and correcting errors, inconsistencies and duplicates in customer data to improve data accuracy.

Data enrichment

Adding information to customer profiles through various connectors and APIs to create a more complete view.

Data governance

Establishing rules and processes for managing and protecting large volumes of data while ensuring data security.

Frequently asked questions about Customer Experience Data Cloud

What is Customer MDM?

Customer MDM is a specialized form of Master Data Management (MDM) focused specifically on customer data. It involves using automation to consolidate, cleanse, enhance and govern customer information from various sources into a single, unified customer profile.

Why is Customer MDM important?

By creating a 360-degree view of the customer, organizations can gain deeper insights into customer behavior, preferences and history. This enables businesses to make data-driven decisions that result in more personalized experiences, improved customer satisfaction and overall business growth, all while ensuring customer information is handled responsibly and ethically.

What are the key components of Customer MDM?

Key components of Customer MDM include:

Data consolidation: Bringing together customer data from different legacy systems into a single, unified customer view.
Data cleansing: Identifying and correcting errors, inconsistencies and duplicate records in customer data.
Data enrichment: Adding information to customer profiles to create a more complete view.
Data governance: Establishing rules and business processes for managing and protecting customer data.

Fuel outstanding customer experiences with a single, trustworthy view of your customers

Unified data

Gain a deeper understanding of your customers and deliver exceptional experiences that drive loyalty, retention and engagement. Eliminate data silos and inconsistencies with AI-powered matching techniques to create a single, trusted customer record that fuels effective marketing campaigns, optimizes loyalty programs and strengthens your customer service team.

Enhanced data quality

Support business growth with accurate and trustworthy customer data. Avoid the pitfalls of poor quality data by leveraging advanced profiling and cleansing tools to ensure customer data is accurate, complete and up to date, fueling more informed decision making, personalized experiences and optimal customer journeys.

Privacy and consent management

Ensure customers’ personal information is handled responsibly and ethically, while empowering customers to control their data. Support compliance with GDPR, CCPA and other personal data privacy regulations, to protect against regulatory non-compliance and reputational damage in any use case.

Solution sheet

Get all the essentials in a single, downloadable sheet

We have summarized all the basic information you need to understand Customer Experience Data Cloud in a single document. Grab it now, share it with your colleagues and save it for later. A simple, time-saving, three-pager that shows you how our solution meets different business needs.

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Customer Experience Data Cloud solution sheet

To compete on customer experience, you must compete on customer data

Customer Experience Data Cloud is a modern, flexible solution that seamlessly integrates the following cloud services, enabling you to create a great experience that meets your customers' needs and expectations.