The CPG industry is evolving fast—are you keeping up? Explore how consumer packaged goods (CPG) companies are transforming their businesses with AI and personalization.
Stibo Systems Platform provides a single source of truth for product, customer and supplier data, enabling CPG companies to consolidate information from multiple systems into one unified platform. This centralized approach eliminates data silos, ensuring that all departments have access to consistent and accurate information. By maintaining a unified view of data, CPG companies can improve decision making, streamline operations and enhance cross-departmental collaboration.
The platform also supports comprehensive data governance practices, enabling businesses to enforce data quality standards and policies. This ensures that all data entering the system is validated and standardized, reducing errors and inconsistencies. With accurate and reliable data at their fingertips, CPG companies can better manage their product portfolios, optimize supply chain operations and provide exceptional customer experiences.
Stibo Systems Platform offers robust product information management (PIM) capabilities, allowing CPG brands to manage product data efficiently from a single platform. This includes detailed attributes, descriptions, images and other relevant information needed to market and sell products effectively.
Pre-built templates that harness the power of generative AI are also available, enabling CPG brands to develop original, enhanced product content like product descriptions, imagery, videos, brochures or multi-language translations.
PIM ensures that product information is consistent and readily available for all stakeholders, including marketing, sales and supply chain teams, ensuring cohesive and timely promotional campaigns. It streamlines the complex process of syndicating product data to various marketing channels such as ecommerce sites and apps, marketplaces, retailers’ websites and other platforms. This includes producing localized content at scale for different geographic markets in terms of language, tone, expression, imagery and other cultural nuances.
By streamlining product data updates across multiple platforms, you can enhance your company’s digital shelf presence, improving customer engagement and product visibility. The platform's data governance capabilities allow for the creation of configurable rules and workflows, ensuring that all digital shelf data meets quality standards.
Accurate and well-managed product data enables you to analyze product performance on the digital shelf more effectively, leading to better product positioning and improved sales strategies.
Stibo Systems Platform offers comprehensive supplier data management capabilities, enabling CPG companies to streamline the onboarding process, track supplier compliance and maintain up-to-date supplier profiles. This includes detailed information on suppliers’ certifications, contracts and performance metrics.
By centralizing supplier data, businesses can improve visibility into their supply chain, enhancing collaboration with suppliers and reducing risks associated with non-compliance and supply chain disruptions. Accurate supplier data also supports better procurement decisions and contract management, reducing costs.
With a clear view of supplier capabilities and performance, CPG companies can build stronger relationships and drive operational efficiency.
Stibo Systems Platform offers advanced data governance capabilities, including data validation, standardization and enrichment. This ensures that all data entering the system is accurate, complete and consistent.
Effective data governance reduces the risk of errors and inconsistencies, enabling CPG companies to trust their data for strategic planning, operational execution and reliable analytics and reporting. By establishing clear data policies and workflows, businesses can enforce data quality standards across the organization, enhancing overall data integrity. This leads to improved efficiency, reduced operational costs and better business outcomes.
Stibo Systems Platform also helps businesses manage compliance requirements by maintaining up-to-date documentation and ensuring all product and supplier data meets industry standards. This includes compliance with FDA, EFSA and other relevant regulations, reducing the risk of non-compliance and potential fines.
The platform is user-configurable, allowing organizations to set their own rules to best manage compliance and flag discrepancies. This flexibility ensures timely identification and resolution of compliance issues.
By automating compliance processes and maintaining accurate records, CPG companies can focus on their core operations while ensuring adherence to global and local specifications and evolving market requirements. This not only mitigates risks but also enhances corporate reputation and trust with consumers and stakeholders.
Stibo Systems Platform standardizes, manages and centralizes sustainability data related to products, suppliers, ingredients, packaging and locations to ensure transparency and compliance with global and local regulations.
This includes support for recipe and bill of materials (BOM) management, enabling CPG companies to maintain uniformity in recipe information, ensure adequate visibility of ingredients and manage BOM changes to support R&D and product development.
By providing a single source of truth for data reporting tools, Stibo Systems Platform provides CPG companies with a highly configurable solution for efficient management of their sustainability metrics.
The centralized approach also enables CPG brands to provide stakeholders with accurate and transparent information on their sustainability efforts. This not only helps meet regulatory requirements but also enhances the company’s reputation, its commitment to sustainable practices and consumer trust.
Stibo Systems Platform integrates fragmented customer data from various touchpoints, providing a holistic view of customer information. This 360° customer view fosters better customer relationships and enhances direct-to-consumer channels.
With access to accurate and comprehensive customer data, CPG companies can create more effective marketing campaigns that improve customer engagement. The ability to deliver personalized experiences enhances brand loyalty and drives repeat purchases.
By having integrated customer data, businesses can better anticipate customer needs and adapt their strategies accordingly.