Experience, it is said, is the new brand. Whatever kind you seek to offer – a superior customer, product, brand or digital experience – your ability to deliver it depends on access to, accurate, trustworthy data.
By eliminating silos and seamlessly integrating data from across disparate systems, applications and sources, Stibo Systems MDM enables businesses to ensure the level of data quality and consistency needed to meet and exceed constantly escalating customer and business demands.
Today, the ability to address these rising expectations, while ensuring a consistent, positive experience across all channels, markets and touchpoints, is not just “nice to have.” It’s a necessity.
Our unique multidomain platform enables businesses to meet that need, and more. By combining data from multiple domains – product, customer, location, supplier, etc. – we enable them to deliver incremental value through data transparency. From an experience standpoint, it’s almost an unfair advantage.
Marketers often struggle to deliver against constantly changing customer demands. A common challenge is outdated customer and product information. This prevents the delivery of an engaging, personalized customer experience (CX).
Ensuring trustworthy data with master data management supports the delivery of great experiences in multiple ways:
Build strong relationships with customers and partners by giving them trusted information to fuel confident decisions
Improve the value of marketing, sales and customer retention by acquiring, cleansing, enriching and sharing accurate data
Enhance personalization strategies by better understanding and leveraging complex data hierarchies and relationships
Improve upsell and cross-sell with accurate product and customer data and increase the quality of leads delivered to sales teams
Empower customers and partners with managed visibility into product attributes and data to address their evolving interests
Provide consistent, engaging and localized content to support omnichannel experiences and engage global markets
Success in virtually any industry today demands an increasing degree of personalization, especially consumer-facing markets, where creating tailored, one-on-one relationships is the norm. Yet, delivering it is not always as easy as some may believe.
Customer expectations are rising exponentially. Customers know what they want, when and where they want it, and if you can’t offer it, another option is a click away.
Success in such an environment relies on a constantly growing stream of data from a myriad of sources, systems and locations, which underlies every single customer interaction. This is especially true for those catering to real-time customer needs.
Delivering the data integrity personalization requires gets steadily harder, as the volume and variety of attributes multiplies.
Stibo Systems MDM enables businesses to break down data silos to create a single golden record for every customer, product, location, supplier and more. The ability to analyze, integrate and share it to feed engagement and insight has become the hallmark of customer-centric, digital era businesses.
Rapidly evolving consumer expectations are changing the nature of relationships between brands and their customers, and their business ecosystem partners, as well. People seek access to more information about the products they purchase, and who they buy them from. The ability to address this demand will factor heavily into who wins customer favor, and who does not.
Consumers today are accustomed to having data at their fingertips. As the world becomes more complex and volatile, people inherently want to know more about the things they buy. They want information on origin and ingredients, as well as the social and environmental responsibility and impact of the companies they buy from.
The numbers on this are growing fast. One recent study, from Label Insight and the Food Marketing Institute, reveals 75% of consumers will switch to a brand that offers access to more information than can be found on the label. That represents a significant experiential shift.
The ability to offer this type of data can raise many questions. Companies that approach them progressively will find that a proven, trustworthy, multidomain MDM solution can enable this type of transparency, while maintaining strict control over who has access and how it can be shared.
By enabling data transparency, Stibo Systems MDM empowers consumers to make more informed purchase decisions that reflect their evolving concerns and needs. This enables everyone to be part of an even bigger success story, by contributing to the creation of a better, safer and more sustainable world.
While businesses across every industry become increasingly digital, the ability to foster strong relationships through positive, data-driven experiences becomes increasingly important. And not just with the end customer, but rather, across every level of the enterprise business ecosystem.
For partners, suppliers, retailers and distributors, delivering superior experiences starts with understanding their unique business and technical requirements across divisions, locations and markets. Catering to their needs – and sharing data in compliance with their formats and standards – enables the creation of collaborative value. The end results are streamlined, cost efficient processes, optimized shipping, targeted promotions, and better and more profitable B2B customer relationships.
Consumers expect more from brands today than ever before. The more you know about them, the more prepared you are to win their trust. This has businesses everywhere collecting data across all touchpoints to fuel a personalized CX.
Bringing all this data together in a centralized place using MDM enables businesses to turn this data into insights that create customer value. And the delivery of a better experience from one end of the ecosystem to the other.
Loyalty has become a complex, multifaceted paradigm in the new world of omnichannel commerce. What does it mean to the consumer and what are the factors driving it? How does data empower loyalty and how does master data management support it? Watch the webinar to understand more about solving the customer loyalty challenge.
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