Stibo Systems'

Customer Master Data Management

Gain a complete view of your customer and business partner ecosystem and fuel your marketing, sales, customer experience and compliance initiatives with high-quality data.
Customer Master Data Management - Customer MDM
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Deliver operational excellence and superior customer experiences using customer data you can trust.

Gaining a single customer view can be challenging with customer data scattered across multiple enterprise systems like CRM, ERP and CDP. Without trustworthy data and insights, companies can’t provide the personalized and consistent experiences individuals and businesses have come to expect.

Targeted campaigns, account-based marketing, proactive cross-selling and upselling, and omnichannel outreach require companies to have a unified, reliable view of their customers. Without it, personalization, marketing and other strategic initiatives will fail before they begin.

Stibo Systems’ Customer Master Data Management (Customer MDM) enables you to better understand your customers by consolidating, cleansing, enhancing and governing customer data. It gives retailers deeper insights into consumers’ history and preferences, while providing B2B companies a consolidated view of their customer and business partner ecosystems.

With Customer MDM’s robust, centralized data foundation, you can improve operational agility, decision making and analytics, deliver superior customer experiences and drive greater revenues and efficiencies.

VIDEO Great customer relationships start with great data

Customers today demand exceptional, personalized experiences. Winning their trust and loyalty requires accurate, high-quality data about who they are, what they want and how and where they want it. See how Stibo Systems’ Customer MDM provides a foundation for profitable relationships by enabling the creation of a 360° view of your customers.



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Increase process efficiency, improve compliance and deliver excellent customer experiences with trusted customer data and insights.

icon_84x84_enhance Enhance existing systems

Improve CRM, CDP, ERP and ecommerce with data deduplication and enrichment capabilities

icon_84x84_Customer-Centricity Optimize the customer experience

Deliver personalized, engaging experiences and offers using in-depth customer insights

icon_84x84_consolidate Achieve a single customer view

Maximize cross-sell and upsell opportunities with a 360° view of the customer ecosystem

icon_84x84_business-rules Ensure compliance

Adhere to regulatory and industry compliance through improved data management processes

Slash-Product-Cost@2x Increase revenue and profits

Drive repeatable business with targeted loyalty programs based on customer preferences

icon_84x84_gears Increase efficiency

Decrease error rate and reduce the need for manual, time-consuming data quality checks

Master your data to enable digital transformation and improve customer centricity.

Customer MDM for B2B Companies Unify your customer and business partner ecosystem to increase process efficiency, improve compliance and enhance sales operations using Customer MDM. Get the Data Sheet
Building a Business Case for Customer Data Transparency Discover the 26 questions to ask when building a business case for customer data transparency in your financial service organization. Get the White Paper
Customer MDM for B2C Companies Meet consumers' evolving needs and expectations with personalized communication and omnichannel experiences using Customer MDM. Get the Data Sheet
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A strategic approach to organizing, enhancing and automating customer data across the enterprise.
Organize Support organizational and operational business processes with a robust and flexible data model. Gain insight into complex relationships between hierarchies and data domains to optimize value. Enhance Improve data quality with advanced matching, linking, profiling, cleansing and enrichment. Ensure data is fit for purpose with data quality monitoring, measurement and reporting. Automate Increase organizational efficiency with automated and flexible workflow functionality, business rules, configurable interfaces, dashboards and reporting. Streamline processes to ensure compliance.

Attract more customers and improve existing relationships with in-depth insight.

Improve data stewardship

Make it easier for data stewards to onboard, consolidate and cleanse disconnected data.


Improve data stewardship with Customer Master Data Management
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Power personalization

Effectively deliver a 360° customer view.


Power personalization with Customer Master Data Management
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Leverage reliable data

Extract more value from your data by simplifying day-to-day maintenance and management.


leverage reliable data with stibo systems' customer master data management
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Ensure compliance

Bolster regulatory compliance with effective data management, including monitoring, enforcement and reporting.


ensure compliance with customer master data management
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EXECUTIVE BRIEF Maximize the value of your CRM investment with Customer MDM.

Because CRM has become so ubiquitous, it can be surprising for business and IT leaders to learn it can’t solve critical data challenges by itself. Start ensuring customer data quality and consistency across multiple CRM versions and other siloed apps by combining Customer MDM with CRM for maximum ROI.



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maximize the value of your crm investment with customer mdm
Success Stories

Powering success by putting Your business first

Ritual Cosmetics With MDM, Rituals Cosmetics enables its finance and IT teams to make strategic decisions based on good data. Read the Success Story Marks and Spencer By using MDM to automate data entry and reduce errors, M&S can now manage detailed content for multiple websites. Read the Success Story Sonepar Sonepar Canada leverages Multidomain MDM to effectively manage more data and increase data accuracy, without incurring additional costs. Read the Success Story
LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
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