Customer Experience Data Cloud

Gain a single, trusted view of your customer data, enabling you to provide exceptional experiences, increase marketing and customer service effectiveness, and manage customer data responsibly and legally.

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Exceptional customer experiences drive success in today's market

Impress your customers with exceptional experiences driven by a deep understanding of their needs. By unifying all your customer data, Customer Experience Data Cloud provides the clean fuel that enables the rest of your customer experience ecosystem to deliver.

Discover a whole new level of insight and get inputs that enable you to deliver targeted offers and smooth experiences across every touchpoint. Build stronger relationships and drive growth with a foundation of transparency and respect, with privacy at the core.

Fuel outstanding customer experiences with a single, trustworthy view of your customers

Unified data

Gain a deeper understanding of your customers and deliver exceptional experiences that drive loyalty and engagement. Eliminate data silos and inconsistencies with AI-powered matching techniques to create a single, trusted customer record that fuels effective marketing campaigns, optimizes loyalty programs and empowers your customer service team.

Enhanced data quality

Support business growth with accurate and trustworthy customer data. Avoid the pitfalls of poor quality data by leveraging advanced profiling and cleansing tools to ensure customer data is accurate, complete and up to date, fueling more informed decision making, personalized experiences and optimal customer journeys.

Privacy and consent management

Ensure customers’ personal information is handled responsibly and ethically, while empowering customers to control their data. Support compliance with GDPR, CCPA and other personal data privacy regulations, to protect against regulatory non-compliance and reputational damage.

Solution sheet Get all the essentials in a single, downloadable sheet

We have summarized, in a single document, all the basic information you need in order to understand Customer Experience Data Cloud. Grab it now, share it with your colleagues and save it for later. A simple, time-saving, three-pager.

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To compete on customer experience, you must compete on customer data

Customer Experience Data Cloud is a modern, flexible solution that seamlessly integrates the following customer data cloud services, enabling you to create great experiences that meet your customers’ expectations.

Single customer view

Eliminate duplicate, inconsistent customer records and power a personalized customer experience with a 360° view of the customer.

Customer data hygiene

Ensure accurate and trustworthy account information for enterprise applications such as BI, CRM, ERP and more.

Address validation

Verify, standardize and enrich customer addresses with GBG Loqate.

Household relationships

Understand complex individual and household relationships.

Real-time data quality

Prevent creation of duplicate and poor quality customer records at the point of data entry.

Consent management and data privacy

Ensure contact data and consent governance for compliant and responsible use of personal data.

Customer data synchronization

Enable customer data synchronization across enterprise-wide applications.

Connect customers, places and products

Seamlessly connect customer data to location and product master data for contextual personalization and deeper insights.

Ready to explore further?

Rituals Cosmetics Success Story The fashion and lifestyle brand uses Multidomain MDM to drive speed to market and growth and create a crucial link between their product, customer, supplier, partner and employee data. Get the Success Story

Customer Data Management for B2C Companies How can you target, personalize and tailor customer experiences if you don’t know who your customers are? Learn how Customer MDM reduces marketing costs and exposure to regulatory fines. Watch the Product Preview

The Next Era of Hyper-Personalization Learn how customer master data management helps you create a hyper-connected, hyper-personalized experience that customers crave and businesses need. Get the Brochure

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