For both B2B and B2C, the age of the customer has changed the rules of engagement. Individuals and businesses alike expect superior experiences and for brands to know them early in their journey or before first contact.
Targeted campaigns, omnichannel outreach, account-based marketing and proactive cross-selling and upselling requires reliable customer data. Without it, your personalization and other strategic initiatives fail before they begin.
Stibo Systems’ Customer Master Data Management (Customer MDM) transforms how businesses achieve customer understanding by connecting, cleansing and enhancing customer data. It gives enterprises the foundation they need to make smarter decisions faster. In addition, they can more easily adhere to governance and regulatory compliance.
For greater agility, Customer MDM can be deployed on-prem or in the cloud. Making it ideal for where your customers are today, and wherever they go tomorrow.
Customers today demand exceptional, personalized experiences. Winning their trust and loyalty demands accurate, high-quality data about who they are, what they want and how and where they want it. Stibo Systems’ Customer MDM enables the creation of a 360° view of your customers, creating a foundation for successful and profitable relationships.
Stibo Systems’ Customer MDM provides data stewards unique capabilities to onboard, consolidate and cleanse disconnected data. Advanced matching and algorithm technology facilitates the creation of a unified view of the customer. You can proactively examine and create useful summaries, such as data patterns, missing data, metric scores, values analysis and data outliers. Businesses can perform data monitoring and root cause analysis and take corrective actions.
Businesses can effectively deliver on their 360° customer view strategy using Customer MDM. It provides a flexible, configuration-based data model that is capable of scaling to support general or complex data models, along with the relationships between data domains and hierarchies. Matching, linking and merge functionality identifies and handles duplicate records. With superior profiling, cleansing and enrichment capabilities, enterprises can drive 360° strategies that fuel CRM, ERP, ecommerce and other systems.
Stibo Systems makes day-to-day maintenance and management easy so that you can expect more from your data. In addition to core capabilities within the solution – such as identifying outdated records, rules for governance and data validation – Customer MDM also extends functionality by leveraging third-party integrations and a growing partner ecosystem. Experian, Loqate and D&B are just a few best-of-breed partner integrations that enable enhanced data validation and enrichment.
Customer MDM bolsters regulatory compliance using effective data management that includes monitoring, enforcing and reporting. Companies can meet legal and industry requirements, such as GDPR, anti-money laundering regulations (AML), know your customer (KYC), banking industry mandates and more. By consolidating customer data across multiple systems, organizations can reduce reputational, legal and financial risks. They supply complete records across various systems and to numerous business units.
CRM has become so ubiquitous, it can be surprising for business and IT leaders to learn there are critical things it can’t do by itself. The primary issue is ensuring customer data quality and consistency across multiple versions of CRM and other siloed apps. Adding Customer MDM takes on these challenges and more. Learn how to maximize your ROI and CX by teaming CRM with MDM.