Gaining a single customer view can be challenging with customer data scattered across multiple enterprise systems like CRM, ERP and CDP. Without trustworthy data and insights, companies can’t provide the personalized and consistent experiences individuals and businesses have come to expect.
Targeted campaigns, account-based marketing, proactive cross-selling and upselling, and omnichannel outreach require companies to have a unified, reliable view of their customers. Without it, personalization, marketing and other strategic initiatives will fail before they begin.
Stibo Systems’ Customer Master Data Management (Customer MDM) enables you to better understand your customers by consolidating, cleansing, enhancing and governing customer data. It gives retailers deeper insights into consumers’ history and preferences, while providing B2B companies a consolidated view of their customer and business partner ecosystems.
With Customer MDM’s robust, centralized data foundation, you can improve operational agility, decision making and analytics, deliver superior customer experiences and drive greater revenues and efficiencies.
Customers today demand exceptional, personalized experiences. Winning their trust and loyalty requires accurate, high-quality data about who they are, what they want and how and where they want it. See how Stibo Systems’ Customer MDM provides a foundation for profitable relationships by enabling the creation of a 360° view of your customers.
Improve CRM, CDP, ERP and ecommerce with data deduplication and enrichment capabilities
Deliver personalized, engaging experiences and offers using in-depth customer insights
Maximize cross-sell and upsell opportunities with a 360° view of the customer ecosystem
Adhere to regulatory and industry compliance through improved data management processes
Drive repeatable business with targeted loyalty programs based on customer preferences
Decrease error rate and reduce the need for manual, time-consuming data quality checks
Make it easier for data stewards to onboard, consolidate and cleanse disconnected data.
Effectively deliver a 360° customer view.
Extract more value from your data by simplifying day-to-day maintenance and management.
Bolster regulatory compliance with effective customer data management, including monitoring, enforcement and reporting.
Because CRM has become so ubiquitous, it can be surprising for business and IT leaders to learn it can’t solve critical data challenges by itself. Start ensuring customer data quality and consistency across multiple CRM versions and other siloed apps by combining Customer MDM with CRM for maximum ROI.