Customer Master Data Management

With Customer MDM , you can create a single customer view using advanced “fuzzy” matching algorithms that identify and consolidate duplicate records, leveraging full merge/unmerge and survivorship capabilities.

The solution enables you to proactively profile and create useful summaries, such as data patterns, missing data, metric scores, values analysis and data outliers. It also supports data monitoring, root-cause analysis and corrective actions on master records, with full auditability, traceability and data lineage.

With the solution, you can view and manage relationships between individuals and households for B2C customers, as well as relationships between contacts and corporate accounts for B2B customers.

Customer MDM provides a flexible, configuration-based data model that’s capable of scaling to support general or complex data models and establishing relationships between data domains and hierarchies. It enables you to identify and handle duplicate records with matching, linking and merge functionality.

With the solution, you can leverage superior profiling, address cleansing, validation and enrichment with a prebuilt connector to Loqate. Combine contextual customer data, such as demographics, preferences and lifestyle, with other data domains to gain a multi-faceted view of your customers. This enables you to create a detailed 360° customer view that fuels CRM, CDP, ERP, ecommerce and other systems and aids segmentation and hyper-personalization.

Empower your organization to efficiently manage and onboard large volumes of customer and prospect data by enabling it to explore, combine, cleanse, deduplicate and transform data prior to business process consumption.

With this Customer MDM capability, B2B companies can gain insight into indirect customers’ purchasing preferences and behaviors by resolving master data entities from transactional data. Likewise, B2C companies can reduce marketing campaign costs and time to market by optimizing prospect list qualification, preparation and processing according to business expectations.

Customer MDM simplifies day-to-day customer data maintenance and management. With the solution, you can identify outdated records and ensure business process integrity with data quality and governance policies, monitoring and insights.

It also enhances data validation and enrichment by leveraging a growing partner ecosystem, including best-of-breed integrations with Experian, Loqate and D&B that make data more actionable.

With Customer MDM, you can enable the fast and efficient exchange of master data between MDM and business applications including SAP certified integration.

Customer MDM helps support the monitoring, enforcement and reporting of legal and industry requirements for data privacy and financial services, including GDPR, CCPA, LGPD, anti-money laundering regulations, know your customer guidelines, banking industry mandates and more.

Consolidate customer data across multiple systems, ensure data accuracy, uniformity and consistency, and supply complete records across various systems and business units using Customer MDM to reduce reputational, legal and financial risks.

With the solution, you can also build workflow and approval processes for controlling the use and management of personal data, such as the right to erasure and data subject access requests.