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Information derives its own unique benefits from Master Data Management.  Scroll down and explore the advantages that you will gain when your data isn’t siloed in your organization.  Make sure everyone has access to the right data, in the right place, at the right time.  All of this in one platform.

Product Data

It's challenging to manage hundreds or even thousands of products. Especially if the information about them is found in countless spreadsheets and in disparate systems or departments across your organization; leaving you with duplicate, inaccurate and poor quality information. With a single, accurate view of your products you can:

  • Eliminate data silos and duplicate information by aggregating and consolidating product information from disparate systems
  • Deliver an omnichannel customer experience by sharing business information seamlessly with back-end systems and publishing to customer-facing applications
  • Increase business performance and operational efficiency when you introduce new products and services to market faster, streamline business processes and reduce returns
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B2C customer data

Can you identify individual customers anywhere, across your channels or lines of business? Probably not. Your data silos lead to inefficient sales, marketing and customer services – and reduced loyalty. A seamless MDM solution managing customer data can:

  • Boost your sales and marketing through up-sell and cross-sell opportunities, precise targeted campaigns and personalized product bundles
  • Improve your customer service and deliver the products your customers want through their preferred channels
  • Increase participation and effectiveness of your loyalty programs by recognizing and focusing on your top customers
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B2B customer data

If you sell to organizations, it is critical that you get the full context of each customer and its penetration, credit risk, prospect whitespace analysis and so on. This is impossible if your customer records are spread across departments. With a single, accurate view of each organization you can:

  • Ensure that complete and accurate organizational hierarchies are available to your sales and marketing teams
  • Reduce your financial or legal risk of doing business with a subsidiary of your current customer or prospect
  • Increase sales opportunities through more accurate insight about certain companies’ reach in particular markets
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Employee data

Like every other company, yours faces the challenge of attracting and retaining the best talent in your field. If your employee data is spread out in silos across your organization, you will not get a good enough view of each employee. With your employee data in a centrally located MDM system, you can:

  • Identify the gaps in your current workforce, as well as the salary and benefits requirements for attracting the best talent
  • Streamline the processes for performance reviews, benefits and payroll, and eliminate your risk in employee termination and exit processes
  • Implement modern HR systems and processes that require enterprise-wide system integration 
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Supplier data

You need to understand and collaborate with your supply chain. However, the relevant supplier information is probably spread out across systems (CRM, ERP, spreadsheets) and departments, leading to all kinds of inefficiencies in supplier on-boarding, communication and management. Managing your supplier data in an MDM platform allows you to:

  • Identify and reconcile partners and their parent companies, if applicable, from multiple lines of business
  • Improve the vetting and on-boarding process of new and potential suppliers, including ones that may be on a black list for questionable labor practices
  • Collaborate with your suppliers to efficiently on-board new product details and make changes to existing products in a standard format
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Patient data

In your healthcare system, patient data may not be integrated across departmental or organizational lines. This leads to silos such as “lab data”, “clinical data” or “billing data." You can’t get a complete view of an individual patient. You only see what your department’s system tells you. With an Enterprise Master Patient Index (EMPI), built on an MDM platform, you can:

  • Consistently identify each patient at every point of care, to increase care collaboration and reduce duplicate testing
  • Access patient data in a format optimized for clinical and administrative needs and synchronize it back into applications and processes where appropriate and required
  • Detect fraud and discover the patient’s complete care team using house holding strategies
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Healthcare Provider Data

Your bottom line results may suffer due to returned mail, loss of patient referrals and regulatory compliance fines. This is usually caused by inaccurate and inconsistent provider data. Most healthcare enterprises don’t have a complete view of referring or even of staff providers. That is because they rely centrally on systems – like credentialing systems – that don’t include data from other internal systems or even from the provider herself. Creating a Provider Registry using MDM can:

  • Ensure that all your critical business and clinical systems have up-to-date and accurate information about a provider’s licenses, privileges, locations and communications preferences
  • Improve patient outcomes by enhancing care coordination and collaboration between multiple providers who provide care to the same patient
  • Reduce billing errors and claims processing failures by ensuring that all provider addresses, IDs and clinical codes are up to date and accurate
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