To help achieve its three-year growth plans, Elektra launched its online store elektra.com.mx in 2017 to maximize customer reach and secure a leading position within online shopping.
Soon after venturing into ecommerce, it faced data quality issues that resulted in an online purchase error rate of 20%.
Because product information was stored in siloed systems, it did not match the actual products, and the company was unable to promote the entire product portfolio online.
With the deployment of Stibo Systems Product Master Data Management (Product MDM) solution, Elektra has automated and streamlined the process of achieving efficient, consistent and trusted content to create a better customer experience.
The Business Payoff
Getting more products to market quicker. Managing product data with Stibo Systems Product MDM solution has empowered Elektra to improve the onboarding process onto their ecommerce platform while securing consistent and complete product information availability from one trusted source. This has increased the online product catalog by a factor 14, boosted online sales by 400% and increased direct and organic ecommerce traffic 2.6 times.
The Customer Experience
Wider selection and correct product details. Customers today enjoy one of the widest product selections among online retailers. With the accelerated time to market for new products combined with consistent and correct product information, Elektra now delivers exceptional online customer experiences. This is demonstrated by the fact that product description error rates have dropped from 20% to 0.5%.