Better data delivers better AI results. It’s really that simple. To get the most value out of your AI models, you need to ensure the quality, integrity, security and compliance of the data that’s being used in your AI applications. And that’s where integrating master data into your AI applications, including Generative AI, can help.
By using master data as the single source of truth for your products, customers, suppliers and locations, you’ll have a high-quality data foundation to fuel your AI projects. This increases the likelihood that the outputs from AI adhere to established governance protocols such as review workflows, data approvals, data completeness scores and more.
AI algorithms rely on high-quality, consistent data to generate accurate insights and predictions. MDM ensures that master data – such as customer information, product data and supplier records – is cleansed, standardized and maintained at a high level of quality. This ensures that AI models receive reliable input data, leading to more accurate results and decision making.
MDM provides a centralized repository for storing and managing master data from various sources and systems across an organization. By integrating disparate data sources, MDM enables AI applications to access a comprehensive and unified view of data, regardless of its source or format. This accessibility facilitates more holistic analysis and modeling by AI algorithms, leading to richer insights and recommendations.
MDM establishes governance policies and controls for managing master data, including data access, privacy and usage rights. By enforcing governance standards, MDM helps organizations maintain data integrity and meet regulatory requirements, reducing the risk of errors, bias or misuse in AI-driven processes.
AI models require context to interpret and analyze data effectively. MDM enriches master data with metadata, hierarchies and relationships that provide context and meaning to the data. This contextual understanding enables AI algorithms to make more informed decisions and predictions by considering the broader context in which the data is used.
AI models often require preprocessed data and engineered features to extract meaningful patterns and relationships. MDM facilitates data preparation and feature engineering by providing clean, structured master data that serves as a foundation for AI analysis. By preparing data in advance through MDM, organizations can accelerate the development and deployment of AI models, reducing time to insight and time to market.
MDM supports iterative data management processes that enable organizations to continuously refine and improve their AI models over time. By capturing feedback, monitoring performance and incorporating new data into master data repositories, MDM facilitates ongoing learning and adaptation of AI algorithms. This continuous improvement cycle ensures that AI applications remain effective and relevant as business conditions and data environments evolve.