Solution
Gain a single, trusted view of your customer data, enabling you to provide exceptional experiences, increase marketing and customer service effectiveness, and manage customer data responsibly and legally.
Impress your customers with exceptional experiences driven by a deep understanding of their needs. By unifying all your customer data, Customer Experience Data Cloud provides the clean fuel that enables the rest of your customer experience ecosystem to deliver.
Discover a whole new level of insight and get inputs that enable you to deliver targeted offers and smooth experiences across every touchpoint. Build stronger relationships and drive growth with a foundation of transparency and respect, with privacy at the core.
In this demo of Stibo Systems Customer Experience Data Cloud, Jignesh Patel showcases how AI-powered matching can detect and merge duplicate customer records, how machine learning assists data stewards in minimizing clerical review tasks, and how automated policies ensure data remains clean and compliant.
Customer Master Data Management (MDM) is a specialized approach to managing customer data that focuses on consolidating, cleansing, enhancing, and governing information from multiple sources to create a single, unified view of each customer. By establishing this 360-degree perspective, organizations gain deeper insights into customer behavior, preferences, and history, enabling them to deliver personalized experiences, enhance customer satisfaction, and drive business growth—all while ensuring that customer information is managed responsibly and ethically.
Unified data
Gain a deeper understanding of your customers and deliver exceptional experiences that drive loyalty and engagement. Eliminate data silos and inconsistencies with AI-powered matching techniques to create a single, trusted customer record that fuels effective marketing campaigns, optimizes loyalty programs and empowers your customer service team.
Enhanced data quality
Support business growth with accurate and trustworthy customer data. Avoid the pitfalls of poor quality data by leveraging advanced profiling and cleansing tools to ensure customer data is accurate, complete and up to date, fueling more informed decision making, personalized experiences and optimal customer journeys.
Privacy and consent management
Ensure customers’ personal information is handled responsibly and ethically, while empowering customers to control their data. Support compliance with GDPR, CCPA and other personal data privacy regulations, to protect against regulatory non-compliance and reputational damage.
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Customer Experience Data Cloud is a modern, flexible solution that seamlessly integrates the following customer data cloud services, enabling you to create great experiences that meet your customers’ expectations.
Let's talk about how master data management can drive growth, efficiency and transformation in your business.