Master Data Management with AI by Default

AI is built into STEP, our trusted intelligence platform, embedded in the core workflows teams use to run modern data operations. From content generation to onboarding, matching and governed delivery, we help you execute faster, reduce manual effort and put AI to work in a way you can trust.

Explore AI in STEP

The market is already signaling the shift

49%

of businesses prioritize AI-driven services, but 28% struggle adopting AI.

69%

of teams don’t fully trust their customer data.

76%

of organizations maintain shadow spreadsheets or off-system customer data.

AI-native MDM, built into STEP

From generative AI to automated workflows, AI is embedded into the core workflows businesses use to onboard, govern, enrich and syndicate data every day.

Open ecosystem for AI and analytics

Stibo Systems MCP Server

The Stibo Systems MCP Server connects AI agents directly to trusted, governed master data, allowing them to securely access, interpret and act on verified information across enterprise systems. By bridging your MDM with our MCP, you get traceable, high-integrity context to power agentic AI and automated business processes that scale — and that you can trust.

Microsoft Fabric

Bring governed master data into Microsoft Fabric so analytics and AI workflows run on golden records instead of conflicting copies. Connecting MDM to the tools your analysts, engineers and data scientists already use reduces friction and speeds time to value.

Ready to explore how AI is embedded into STEP?

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Master data management for the AI era

As AI and autonomous agents change how work gets done, we’re redefining the role of MDM. Download the white paper to explore our vision for MDM as the authoritative foundation for meaning, trust and intelligent enterprise operations.

Read the white paper now

If reliable, flexible and ready-to-integrate sounds tempting, dive in.

Agentic commerce

From vision to reality

Trustworthy intelligence is delivering business value for our customers where AI needs to make or influence decisions. Across commerce, discovery, onboarding and customer intelligence, these scenarios show how our vision is coming to life.

How businesses are putting AI into action today

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OfficeMax NZ: AI-ready product data at scale

AI-assisted product onboarding helped OfficeMax NZ move from weeks to hours, accelerating commerce by grounding automation in trusted data.

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Hager Group: From fragmented data to AI-powered product info

Hager Group unified product data and automated publishing across 26 markets — plus AI-driven content creation — on a single product information backbone.

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Ferguson: Applying AI to construction product data

Ferguson uses AI to accelerate product onboarding and prepare construction data for large-scale, intelligence automation.

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How we're building what’s next

The future of master data management and trustworthy intelligence isn’t built in a lab. It’s built through collaboration. Our dedicated Innovation Team works at the intersection of master data and AI. They’re building what enterprises need right now with our customers, technology partners and researchers. The result is an MDM platform that doesn’t need to wait for AI to mature. Because it’s already grounded in it.

Co-innovate with customers

We work alongside our customers: global brands tackling real agentic AI challenges. That way, what we build maps to real enterprise constraints, not hypothetical scenarios.

Partner across the ecosystem

We collaborate with the best minds in the technology space. Together, we push the boundaries of what MDM can do in an agent-driven world, so interoperability and governance stay practical.

Collaborate with universities

We partner with leading universities currently applying AI and machine learning research to live master data problems. This keeps our innovation grounded in real-world impact.