Grocery retailers are gaining a competitive advantage by providing consumers with digital services that make it easier and more enjoyable to shop. In this session, Jan Madsen, CEO of digital loyalty provider, Lobyco, and former EVP with a major European grocery retailer, will share how leading retailers are transforming their customer loyalty programs and shopping experiences with digital services. Discover how retailers are using master data management to fuel engaging experiences like CO2 tracking, gamified loyalty, digital payments, shopping lists, subscription-based plans and more.
The market conditions of the past two years have reinforced the importance of breaking down organizational and data silos to succeed in retail. In this session, Jennifer Skeen, SVP of Omnichannel & Marketing at Sun & Ski Sports, will share how the specialty outdoor retailer combined product and customer data to drive new insights and more customer engagement. Learn about the company’s supplier onboarding journey and how better information sharing across teams and enterprise business units contributed to its ecommerce success.