Stibo Systems & hoerl Information Management: Turning STEP Product Data into Automated Product Communication

hoerl Information Management GmbH is a consulting and implementation partner specialized in Product Information Management, Digital Asset Management and automated publishing solutions. Founded in 2009 and based in Stuttgart, hoerl supports industrial and retail companies in building scalable product data and communication environments.

Since 2014, hoerl has been working with Stibo Systems and the STEP platform to transform structured product data into efficient publishing and marketing workflows.

Publishing is a core part of hoerl’s DNA. By combining strong PIM expertise with database publishing technologies, the team enables organizations to automatically generate catalogues, price lists, product data sheets and marketing materials directly from STEP.

The result: consistent product communication, significantly reduced manual effort and faster production of both digital and print content across multiple channels.

Publishing Expertise for STEP
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We specialize in turning structured STEP product data into automated product communication—from catalogues and price lists to technical documentation and marketing materials.
Automated Catalogue Production
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Our publishing workflows enable companies to generate complex product catalogues and sales documents directly from STEP data, reducing manual layout work and production cycles.
Database Publishing Know-How
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By combining STEP with modern database publishing environments, we enable scalable, multilingual production of high-quality print and digital product communication.
Connected Product Data Ecosystems
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We integrate PIM, DAM and publishing technologies to ensure seamless data flows from product management to automated marketing output.
Data-Driven Product Communication
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Structured product data becomes the single source of truth for catalogues, datasheets and digital channels – ensuring consistency and efficiency across the entire communication landscape.
Experienced Implementation Partner
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From architecture and implementation to automation and optimization, hoerl supports customers in building efficient STEP environments for product data and publishing.