Supports customers with Master Data Management, PIM (Product Information Management) and CRM challenges.
About Squadra

Squadra MDM is a knowledge-based organization, specialized in MDM/PIM business consultancy services.

Our MDM services are ranging from Strategy development, Maturity Assessments, up to package selection, solution implementation and initiating and driving continuous improvement programs.

Our MDM Framework addresses the MDM challenges with respect to Business processes, Organization and Governance, Data architecture, - Model and - Quality and supporting systems and tooling.

Squadra is seen by Stibo and others as MDM/PIM market- and thoughtleader in the Benelux. We have supported almost 100 national and international customers.

Squadra MDM is part of Squadra Group, also including units that focusses on configuration of PIM/MDM solutions, Machine Learning/AI, and Search & Capability building.

Partnering with Stibo Systems

What is covered by the partnership? A mutual well-balanced relation that is beneficial to both parties..

How do we partner? Stibo acknowledges and advices Squadra as business partner for senior management for building MDM/PIM strategy, awareness creation and business case building and package selection and leading implementation projects on behalf of the customer. Squadra is marketleader in the Benelux for MDM and PIM software selection and Stibo is frequenty invited as candidate for offering the MDM/PIM software solution. Stibo is also sponsoring events like Shopping Tomorrow, where the MDM/PIM expert group is chaired by Squadra, and round tables. Squadra is guest speaker on Stibo customer events.

What is the differentiator of the partnership? Squadra MDM is a vendor independant consultancy firm. The key differentiator is that Squadra is really a business partner talking to C-level management, most often well before there are discussions about tooling.

Squadra Value Proposition

Squadra uses its SCOPE model to position its data driven value creation services to the market:


  • Dev. Omnichannel Vision and Strategy
  • Trusted Advisor & Engagement

Change Readiness:

  • MDM and PIM Maturity Assessment
  • Gap/Fit Analysis
  • Business Case Development
  • Data Quality Assesment

Outline Solution:

  • MDM and PIM Business Requirements definition
  • Definition of Outline Solution Architecture
  • Software selection (RFP)
  • Vendor review
  • Job profile definition

Project Definition:

  • Definition of Project
  • Project Initiation Document/ Project plan
  • PMO support
  • Setup Project Organisation

Execution & Evaluation:

  • MDM/PIM Business Program Management
  • Platform implementation, integration and optimisation
  • PMO support
  • Resourcing MDM/PIM related skills
  • Benefits Management