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Stop losing track of your customers

Q: How do I know if Business Partner Data Cloud is the right fit for my business?

Business Partner Data Cloud is ideal for global B2B manufacturers, distributors or wholesalers with high volumes of customers, fragmented or duplicate data, and operations across multiple systems and regions. It provides an authoritative single view of trading partners, accelerates onboarding, streamlines operations, and enables faster, data-driven decisions.

Q: What are the common misconceptions about Business Partner Data Cloud?

BPDC is more than just another database. It’s a centralized, governed hub for maintaining and sharing authoritative master records that are actively unified and cleansed. Misconceptions include: data being 'good enough,' thinking customer data is only an IT issue, relying solely on dashboards, assuming customer identity is fully known, treating data cleanup as a one-off task, or believing the cost of fixing data outweighs the cost of poor data. In reality, poor data creates hidden costs, and fixing it drives retention, profitability and growth.

Q: What are the key benefits?

BPDC helps you: get a single, trusted view of B2B customers, simplify account management, speed onboarding, meet billing and shipping requirements, strengthen customer relationships, maintain compliance, empower teams to drive growth, accelerate data agility with cloud-native architecture, and easily integrate with existing systems.

Q: What role does AI play in the Business Partner Data Cloud?

AI powers smarter matching, cleansing and enrichment of B2B customer data. It identifies duplicates, fills gaps, detects anomalies and makes recommendations so data stewards can work more efficiently. This ensures information stays accurate, enabling faster, more confident actions.

Q: How quickly will I see returns?

Customers typically see measurable improvements within weeks, including faster onboarding, fewer errors, better decision-making, and higher efficiency. Results include 30–40% better SLA adherence, 85–95% fewer duplicates, 3–5x more efficient data stewardship, and 60–85% faster issue resolution.

Q: Can I talk to an expert?

Yes. Our specialists can assess your needs, answer technical questions and demonstrate how Business Partner Data Cloud can benefit your organization.

Q: Where can I find more information?

You can read the Business Partner Data Cloud solution sheet for additional details.

Discover how global B2B manufactures, distributors and wholesalers can know their customers inside and out, across accounts, subsidiaries and regions, with these articles, guides and customer stories.

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INTRODUCTION

B2B customer data: the untapped commercial engine

Times are changing, and the world of B2B manufacturing, distribution, and wholesale moves faster than ever. As global B2B markets become more competitive, you need stronger connections with your customers to get ahead. That means tapping into the hidden value in your customer data, and seeing it as just as crucial as product and price.

INTRODUCTION

You need to transform fragmented customer data from multiple apps into a single, trustworthy, and complete customer view that can be consistently shared across the enterprise.

Until that happens, you’re more likely to let even your most important customers slip through your fingers. But when you’re able to understand and connect with customers them across regions, subsidiaries and channels on a deeper level, and you’ll find your most powerful differentiator.

This eBook explores the hidden risks of untrustworthy customer data, why traditional approaches fall short, and how to unlock a connected customer ecosystem that drives growth.

more revenue growth for companies with advanced personalization
(McKinsey)

Companies with advanced customer analytics outperform peers by up to

in sales growth
(McKinsey)

SECTION 1

How much is bad
data costing you?

What’s hiding in your customer data? Bad data isn’t just inefficient. It means lost revenue, eroded trust and strategic blind spots.

88.5%

of B2B companies struggle to extract meaningful insights from their data

What you could be losing:

Business size	Potential costs
$1-5 billion	$50 million+
$5-10 billion	$75-250 million
$20 billion+	$500 million+

SECTION 2

Traditional data management tools keep you in the dark

Legacy systems and silos don’t give your sales and marketing teams the connected, governed and actionable view of customers they need to perform. That means misalignment, inefficiency and lost growth.

Legacy master data
management

Rigid, outdated, and resource heavy, while being difficult to maintain and not designed for real-time, customer-centric needs.

Legacy
CRM solutions

Regional or product-based, giving inconsistent views of customers.

Legacy
BI dashboards

Often sit in isolation and reflect only fragments of the customer ecosystem, especially if they don't have trustworthy, unambiguous data.

SECTION 3

What leading looks like: a connected B2B customer ecosystem

Get your data out of the shadows, and you’ll finally understand who your customers really are. With a connected ecosystem giving you a single, trusted customer view, you’ll unlock clarity, alignment and performance.

higher profitability for B2B companies using advanced data-driven sales approaches
(McKinsey)

Donut chart shows 15 to 25 percent higher profitability.

Section 3

That means more revenue from more precise targeting and pricing, faster expansion into new markets and channels, and higher campaign ROI and customer retention.

Real-time clarity

RUnified, trusted data across hierarchies, geographies and platforms.

Strategic alignment

Customers, products and channels aligned for smarter decisions.

Predictable performance

Confident forecasting and targeted growth.

INTRODUCTION

Stop your customer data hiding things from you

Stibo Systems’ Business Partner Data Cloud takes you from data delusion to data decisiveness, turning customer data into your most powerful commercial asset. It enables your teams to move from constantly correcting data issues to executing with confidence.

SECTION 4

Data sourcing Eliminate data silos by streamlining and automating data collection with real-time integrations.
Data modelling Allow for flexible setups based on unique business requirements for uncompromised performance and ease of use.
Data integration Consolidate, manage and synchronize data from multiple sources in a centralized and trusted repository.
Data quality Maintain accurate, reliable, complete and consistent enterprise-wide data quality.

Data compliance Comply with specific regulations and guidelines when you collect, store, use and transfer personal data and sensitive information.
Data governance Ensure data accuracy, consistency and security by establishing standardized data governance policies and processes.
Data sharing Deliver consistent and reliable internal access to trustworthy data and syndicate it to customers, vendors, suppliers and value chain partners.
Data delivery Distribute high volumes of master data across multiple systems, applications and teams for real-time data consumption.

SECTION 5

Getting started: key questions to ask

Ready to get started? The first step is to ask yourself some questions about the current state of your customer data and how you use it, including:

Do we have a single, accurate view of each customer across all regions and subsidiaries?
How much revenue do we lose from duplicated, inaccurate or incomplete account data?
Are our forecasts and reports truly aligned with reality?
Are we reactive or proactive when acting on customer insights?

SECTION 5

Answering these questions will help you figure out the right KPIs to measure, including:

Revenue lift from improved data-driven targeting.
Reduction in duplicate customer hierarchies or conflicting commercial designations.
Improvement in forecast accuracy.
Campaign ROI improvement.

Customer retention rate and churn reduction.
Average order-value increase.
Margin uplift from accurate contract-tier alignment.
SLA adherence improvement.
Time-to-quote reduction for strategic customers.

No more
mistaken
identities

SECTION 6

It’s time to take your customer data out of the shadows and finally know who your customers really are, inside and out. No more mistaken identities. No more million-dollar mistakes. See how you can start building stronger, more profitable customer relationships with a single, trusted, AI-powered view of your customers—using the Business Partner Data Cloud.

Read solution sheet

What’s your data hiding from you?

Get a single, trusted, AI-powered view of your B2B customers across corporate hierarchies, regions and platforms.

A complete view of your customers

90-98%

Customer 360 data completeness

Build and maintain strongperformance in the market bycreating a central place to store,cleanse, enrich, manage andgovern your B2B customer data.

A complete view of your
strategy

5-15%

On-time delivery (OTD) improvement

Keep your eye on the bottom line, improving KPIs like revenue, margins, account retention, market penetration and fulfilment cost reductions.

A complete view of your
data

80%

Improvement in operational problems caused by faulty data

Spend less time fixing data issues and more time building commercial success with stronger data governance and stewardship

Fixing Fragmented Customer Account Data: Stop Losing Revenue and Trust

Scattered B2B customer data costs you revenue through pricing conflicts, missed opportunities and damaged relationships. Learn how to unify your ecosystem.

Read now >>

FAQs

We strive to provide Stibo’s and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits are based on data, and centered around our users.

What is the Business Partner Data Cloud?

The Business Partner Data Cloud ensures that customer and partner master data is trusted and fit for purpose. The solution provides data services that help businesses to acquire, manage, cleanse, consolidate and share trustworthy B2B data, providing a foundation to better understand and manage their entire customer and trading ecosystem, including their direct and indirect customers with global and complex distribution channels.

It enables a single, unified, trusted and AI-powered view of your customers. This ensures clean, governed, consistent and visible data, helping you maximize revenue, profitability and retention.

How do I know if Business Partner Data Cloud is the right fit for my business?

Are you a global B2B manufacturer, distributor or wholesaler that works with a high volume of B2B customers, operates across multiple systems and regions, and struggles with fragmented, duplicate or poor-quality data, spread throughout different systems in your organization? Then Business Partner Data Cloud is made for you.

It’s especially valuable if you need an authoritative single view of B2B trading partners, and wish to accelerate onboarding, streamline operations and make faster, data‑driven decisions with confidence.

What are the common misconceptions about Business Partner Data Cloud?

Business Partner Data Cloud is more than ‘just another database.’ It’s a centralized, governed and curated hub for maintaining and sharing authoritative master records. These master records are actively unified and cleansed, to maintain the quality and integrity of your customer data. Clean, governed, connected and trusted customer data then becomes your most powerful commercial asset—wherever you access it.

Six BPDC myths, busted:

Myth 1: “Our customer data isn’t perfect, but it’s good enough.”

The truth: Even small data errors create massive hidden costs, from duplicate sales efforts to churn, missed SLAs and skewed forecasts.

Myth 2: “Managing customer data is an IT problem, not a business priority.”

The truth: Clean, connected data is a commercial asset that fuels growth, retention and profit. The whole executive leadership board should own it.

Myth 3: “Dashboards give us all the insight we need.

The truth: Dashboards only display what’s already in your systems. If your data is flawed, your insights are too. Fix the source, not just the surface.

Myth 4: “We already know who our customers are.”

The truth: Without a unified view, you’re blind to hierarchies, subsidiaries and cross-regional relationships and leaving money on the table.

Myth 5: “Cleaning up data is just a one-off exercise.”

The truth: Data decay is real, and new data is gathered every minute. Customer data governance is an ongoing strategic discipline and the key to resilience in a competitive market.

Myth 6: “We can’t justify the cost of fixing our data.”

The truth: The real question is: how long can you afford the cost of bad data? Fixing it pays for itself through better margins, retention and growth. According to Gartner, $15M is the average cost of poor data quality to enterprise organizations, per annum.

What are the key benefits?

BPDC helps you solve your biggest customer data challenges:

Get a single, trusted view of your B2B customers
Simplify account management
Speed up onboarding and time-to-market
Meet billing and shipping requirements
Strengthen customer relationships
Maintain compliance
Empower your teams to drive sustainable and profitable business growth against KPIs
Accelerate data agility with secure, cloud‑native architecture
Easily integrate with existing systems

What role does AI play in the Business Partner Data Cloud?

The AI built into Business Partner Data Cloud powers smarter matching, cleansing and enrichment of B2B customer data. It spots duplicates, fills gaps, detects anomalies and makes recommendations to data stewards so they can work more efficiently and automate tasks. AI keeps information accurate so you can trust your data and act on it faster.

How quickly will I see returns?

Typical implementation provides customers with measurable improvements in weeks, including faster partner onboarding, reduced errors, better decision‑making and less time wasted chasing down bad data.

KPI improvements made by organizations using Business Partner Data Cloud include: