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Different channels. One connected story.

Gain a single, trustworthy view of your product data. 

The CPG marketplace is tough. Customer expectations are even tougher. Is your product experience equipped to keep pace?

 

Scroll on to see how you can turn your product experience into your biggest differentiator, with one single, trusted view of your product data. 

 

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A new era for the shopping experience

Digital commerce is shifting right in front of us. New trends like Google’s in-search purchasing, AI-powered recommendations and intent-driven personalization are reshaping consumer expectations. Gone are the days of generic, fragmented shopping experiences. Today’s customers demand accurate, searchable product information, consistent cross-channel experiences and content that actually resonates with their unique buying behaviors and values.

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And that starts and ends with trustworthy data. 

To keep pace, CPG brands need a way to work smarter – automating, syndicating and governing product data at every step for a product experience that isn’t just frictionless, but actively drives profitable channel growth.

Behind every great product experience, is great data 

Why experience matters

79% of customers agree that the experience a company creates is equally important as its products and services. Yet, with poor searchability, missing product information and cross-channel inconsistencies, it’s hardly the recipe for a seamless customer experience.

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of shoppers want an easier way to find the products they’re interested in

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of online products have inaccurate or missing product information

Trustworthy data is often the missing link.

 

Without it, CPG brands are left to battle with increasing numbers of abandoned carts, delayed product launches, operational inefficiencies, and eroding customer trust.


But it doesn’t have to be this way. When data is connected via a single, unified solution, the impact is far-reaching.

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more customers are likely to make a purchase when product pages feature rich, enhanced content

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Clear, accurate and localized product descriptions can reduce return rates by up to

That’s where Stibo Systems’ Product Experience Data Cloud comes in.

Brands today need to change the way they handle product data. To meet mounting expectations, they need a way to centralize, manage, syndicate, and optimize data across every touchpoint – so they can move faster and with more confidence, no matter the channel.
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Why Product Experience Data Cloud?

Stibo Systems’ Product Experience Data Cloud streamlines and unifies data across every step of your product experience – from connecting master data to improving storytelling and product content.

The result? Better experiences. 
And better conversion.

Centralize  

Make better decisions by connecting product data from ERP systems, supplier databases, and spreadsheets into a single source of truth.

Differentiate

Stand out on the digital shelf with more engaging, memorable customer experiences fuelled by accurate, up-to-date product information.

Future-proof

Adapt quickly to future regulatory or sustainability changes by updating product content and digital assets across channels.

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Localize

Efficiently maintain data quality when shared across countries, while complying with varying regulations, avoiding duplicate entries and reducing the risk of errors.

Scale with AI

Embrace AI-driven insights and AI-generated product recommendations to elevate, scale and personalize product content at speed.

Optimize

Harness predictive analytics and actionable data insights to track and measure product performance, inform future strategies, and optimize content.

Mitigate Risk

Ensure regulatory compliance and protect your brand’s reputation with end-to-end transparency and strengthened data governance – helping you demonstrate sustainability and design for circularity.

Chapter 1 - ⁠Different Channels, One Connected Story: Why Unified Product Data Matters
Chapter 2 - ⁠The Future of CPG Commerce
Chapter 3 - Digital Shopping Trends Reshaping the Consumer Packaged Goods Experience
Chapter 4 - ⁠Introducing the Product Experience Data Cloud: Powering Profitable Growth
Chapter 5 - Make Your Product Experience Your Biggest Differentiator
Chapter 6 - ⁠Why Product Experience Data Cloud
Chapter 7 - Centralize, Govern, and Syndicate Data for Cross-Channel Success
Chapter 8 - Product Data Resources: Guides, Tools, and Insights for CPG Brands