Why Sonic Needs Stibo Systems

Sonic is “America’s Drive-In” with 3,400+ locations, constant promotions, and ever-changing local offers, keeping data consistent across every speaker box, menu board, and mobile app can be a challenge. Stibo Systems Master Data Management (MDM) solution empowers your companies to fuel operational efficiency, brand consistency, and customer loyalty and now, it’s time for Sonic to "Make It Your Way" with MDM done right.

Menu & Promotion Accuracy Across Every Channel

“This is How We Sonic” means the menu should be spot-on every time.

Centralize product data for menu boards, apps, kiosks, and delivery platforms.
Real-time updates for “Carhop Classic” combos, seasonal shakes, and regional specials.
Version control to instantly fix pricing or ingredient errors.

Supplier & Inventory Data Mastery

From tots to cherry limeades, the right supply at the right time matters.

Consolidated supplier records to cut duplication and improve order accuracy.
Onboard new items like limited time flavors in days, not weeks.
Compliance tracking for quality, safety, and sourcing standards.

Franchise Data Governance at Scale

Franchisees get flexibility, brand gets consistency it’s the Sonic sweet spot.

Role based permissions for local data updates under corporate governance.
Standardized formats to ensure “America’s Drive-In” looks the same coast to coast.
Automated approval workflows to keep errors out of the customer experience.

Unified Customer & Loyalty Insights

“This is How You Sonic” becomes personal when you truly know your guests.

Merge loyalty app, online order, and SMS data into a 360° guest profile.
Track preferences to offer that half price drink exactly when they crave it.
Maintain compliance with CCPA and other privacy rules.

Rapid Data Syndication & Integration

From a new promo to a surprise happy hour data change should be just as fast as a Sonic roller skate delivery.

API driven data delivery to all channels in real time.
Remove manual updates to reduce delays and mistakes.
Launch new promotions in hours, not days.

How McDonald's Found Success with Stibo Systems MDM

McDonald's started its MDM journey by managing the supplier master data domain and is now working on implementing a PIM solution. Watch the full video with Alex Bähr, Director of Supply Chain Products, to hear more about their business objectives and how their KPI has improved over time. Learn how Sonic can do the same.

Live Free, Eat Sonic — and Trust Your Data

Driving Speed, Consistency, and Innovation

With Stibo Systems MDM, you get a single, trusted source of truth for your data — eliminating silos, accelerating time-to-market, and boosting operational excellence — so Sonic can deliver great experiences at the speed of sound, from drive-in to digital, every time.

Hungry for more? Schedule a call to explore how our solution aligns with Sonic’s business priorities and digital transformation goals.

"Working with data across different locations, systems and suppliers puts up costly barriers and complicates our commitment to being transparent in everything we do. Remaining true to our character and customers, while continuing our speed of growth, required a rapid, comprehensive solution. This is why Stibo Systems’ Product MDM solution was so appealing."

Master of Data at Oatly AB
Albin Junhede