Stress Test: Benchmark your master data governance capabilities EN

Different types of master data are traditionally managed by different departments using function-specific applications for specific business needs. This often results in a siloed technology landscape, where data is hard to share and not used in the same way.

Multidomain MDM unifies master data on a single platform, creating end-to-end data transparency across the enterprise. This level of data transparency enables traceability, compliance with regulatory standards and leads to greater consumer trust.

Master data management solutions that can manage multiple domains tend to have unique governance functionality relative to each domain being managed. A true multidomain solution, however, provides identical governance functionality uniformly across all data domains.

With Multidomain MDM, you can establish relationships between different data domains and bring governance across these relationships.

Multidomain MDM enables you to accurately generate 360° views across multiple data domains. For instance, master data management leverages superior profiling, cleansing and enrichment capabilities to drive a 360° customer view (both B2C and B2B customers) that can fuel CRM, CDP, ERP, ecommerce and other systems.

Additionally, a 360° view of suppliers can help you gain a full understanding of relationships between suppliers, parent companies, sub-suppliers and subsidiaries, so you can negotiate better pricing and payment terms.

With Multidomain MDM, these 360° views can be blended with different data sets and domains to gain unique insights. This can lead to many benefits: more accurate decision making, improved business processes and the delivery of innovative, customer-centric experiences.

Multidomain MDM supports data-driven decision making by creating and managing zones of insight at the intersections of multiple domains. For example, the intersection of location data and supplier data can provide insights into your direct-to-consumer logistics. Likewise, the intersection of product data and supplier data can provide insights into market performance.

Similarly, intersections between multiple domains such as location, supplier and product can provide insights into localized product offerings. This type of data collection and management capabilities enable you to move beyond personalization to hyper-personalization, so you can deliver the ultimate customer experience.