According to Bloor Research’s Master Data Management Market Update, “Master data is a key element in making operational business decisions. Companies need to know how profitable their products, channels and customers are, but struggle to answer these questions due to there being multiple versions of this master data, as well as potentially different cost allocation rules across different subsidiaries and regions. MDM software aims to tackle this rather intractable problem, identifying multiple versions of data about customers etc and linking these versions together, either virtually or by physically consolidating records into a single “golden record” based on business rules.”
Read the report to learn more about the current state of the MDM market, including key market issues and main vendors.
Access the Report
“With its cloud-native MDM solution and strong AI capabilities, Stibo Systems scored well in our annual master data management market update,” said Andy Hayler, Data-as-an-Asset Practice Leader at Bloor Research. “We recognize Stibo Systems’ deep understanding of customers’ need for trustworthy and accurate data to fuel Generative AI and how important that is to the businesses they serve. The customers that participated in our research came across as enthusiastic and highly engaged with Stibo Systems and its innovative product journey.”
Andy Hayler
Senior Analyst and Author
Bloor Research
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