From Migration to Full Potential Lessons from Scanias MDM Team

4th June 2026 | 10:00 CET | Webinar

From Migration to Full Potential: Lessons from Scania's MDM Team

Hosted by:

Robert Ciborowski - QING MDM Solution Manager | Commercial AI & Data Foundation, UDBX - Scania

Jenny Albrektsson -
Product Owner/ Business Developer | QING Master Data Management | UDBX - Scania

Marianne Hesselholt Ransby - Senior Account Manager - Stibo Systems


Carsten Christiansen - Senior Sales Executive - Stibo Systems

ABOUT THIS WEBINAR 

 

Migrating to a new MDM platform is a major milestone, but it's only the beginning. In this session, Scania's MDM team shares their journey from migration to real business value, covering how they moved beyond implementation to scale MDM across the organisation.

This isn't a product demo or a theoretical framework. It's a practical, first-hand conversation about what it really takes to unlock full value from MDM: including the challenges, trade-offs, and hard-won lessons along the way.

 

WHAT YOU'LL TAKE AWAY

  • How Scania moved from a successful migration to organisation-wide MDM adoption

  • Practical approaches to embedding data governance without slowing the business down

  • The trade-offs and decisions that determined long-term MDM success

  • How to build a foundation that scales — technically and organisationally