Harley-Davidson replacement part trader W&W Cycles provides 20,000 parts worldwide. They supply specialist shops, workshops and motorcycle dealers, as well as direct to customers.

Relying on printed catalogs, without an online shop, the decision was made to invest in a central data management system. Here are some challenges that needed to be tackled:

  • Merge product texts and image data with the current ERP system
  • Ensure compatibility with macOS
  • Actively intervene to design custom catalog
  • Involve external service providers such as copywriters,
    translators, photographers etc.
  • Produce the catalog more quickly, which spans 1,000
    pages in five languages

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