It’s not often we experience major disruptive industry shifts in the way products and services are sold, mainly because it’s hard to break the shackles of historical ‘this is the way we’ve always done it’ linear processes. But for those who have invested the time and patience, it has paid handsomely.

You only need to look at the success of companies like Uber, Spotify and Nutmeg to see what can be achieved by adopting a more radical, digitally-focused, way of delivering commoditized products.

And because of the success of companies like these, your insurance customers’ expectations have been shaped by their digital experiences with them.

In this paper, we’ll discuss some of the ways digital services and increased data control is enabling many in the insurance industry to push the boundaries of traditional product development, creating services of greater value to your customers.

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