Digital tools are invading the business environment, provoking significant changes in the way we work, communicate and sell. This has given rise to new opportunities and challenges and has triggered the Digital Transformation of enterprises.

There is a lot written on how different organisations are transforming their businesses. We wanted to find out:

  • Why do they embrace Digital Transformation?
  • What are the opportunities it presents?
  • What are the challenges?

We interviewed line-of-business managers from 200 firms across a range of European industries. We asked them about the issues around their organisation’s transformation and the availability of data they needed to ensure a successful result.

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