Customer information is often captured in complicated data models across various systems. The data model itself can be different for each system, resulting in a complex web of attribute and relationship connections.

Customer attributes often also take different forms in different systems, and the information changes over time.

Educate yourself and your organization about the challenges of inaccurate customer information and the benefits of fully controlling it.

Benefits of managing your customer information in an MDM system include:

  • Properly manage strategic relationships with organizations and customers
  • Gain insight for business intelligence decisions
  • Enterprise-wide data governance

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