STEP is a Master Data Management (MDM) platform that provides an integrated central repository that resolves your B2B and B2C customer data to provide the most accurate and up-to-date information possible.

It integrates information from all your different systems and departments and allows you to create robust customer profiles and export customer data to front-line systems.

All this to present a single enterprise view of your customer information that can be used to deliver better insights, promote superior business decisions, and ultimately improve your customer’s experience.

This data sheet gives you an understanding how you use STEP for:

  • Data Onboarding and Cleansing
  • Data Modeling
  • Accuracy Matters
  • Data Resolution and Stewardship
  • Golden Record Creation, Enhancement and Export
  • Data Governance and Business Rules
  • Relationship and Hierarchy Management
  • Security and Data Integrity

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