Bike industry customers up to speed thanks to Stibo Systems' STEP

SRAM, the high-end cycling components supplier, was faced with the challenge of giving customers a more up-to-date product website able to expand and improve in the future while removing errors caused by a long, manual input process.

Using STEP, Stibo Systems’ Master Data Management (MDM) platform, the company was able to automate the product date input system, preventing input error and allowing the database to constantly update throughout the year.

Download the success story and find out more about about SRAM's continuing benefits which include:

  • Customers no longer have to cut-and-paste information but can download it all
  • Marketing departments can add data early in a product’s life cycle and update it at any point
  • Data can more readily be translated for important markets, such as China.

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