Customer insight begins with customer knowledge. Knowing who your customers are and recognizing them at any point of contact can only be achieved when you have access to a 360-degree customer profile.
Creating a single source of truth, populated with a consolidated "golden record" view of your customer data across your enterprise, is vital to properly identifying the information at the right time.
Decrease operational costs by ensuring that each department and business unit in your enterprise has the most up-to-date and accurate information about your customers
Supply product managers with the information they need to perform complete solution selling, product bundling and customer profiling, based on information gleaned from relationships between customers and products owned
Have a better understanding of your operations, customers, their entire corporate hierarchy and any compliance or credit risk associated with them
Fill in the gaps of your customer data with third-party sources to include key personal information, mergers and acquisitions, departures and product releases
Create high-confidence customer or organization records by combining them into accurate and up-to-date golden records. Use a combination of matching algorithms in association with business rules to deliver a single view of customer data across all channels and touch points.
Associate customer and organization golden records through householding, social media or through identification and management of relationships between and across your resolved customer entities in order to better understand each customer’s total worth and influence.
Incorporate critical data elements into your customer and organization golden records from data sets within the enterprise or from third-party data sources to create a more accurate and informed view of each customer than previously available.
Send resolved and enhanced master data records to front-line business processes and analytical applications to improve customer experience at point of engagement, produce better insights and make better business decisions.
Customer Master Data Management
Why Customer Experience Is the New Competitive Edge
PUT MDM AT THE HEART OF YOUR TRUSTED 360° CUSTOMER VIEW
Reversing the momentum of dysfunctional customer data
STIBO SYSTEMS' DATA QUALITY SALESFORCE APP
CUSTOMER MDM EXPLAINED