Screwfix Direct is the UK’s largest direct multichannel supplier of trade tools, plumbing, electrical, bathroom and kitchen home improvement materials. In a typical week Screwfix processes over 70,000 orders and dispatches more than 80,000 parcels.

Rather than investing in a catalog management system, they decided on a “business strategy for product information management and multi-channel publishing that would give them an enduring competitive advantage in the B2B and B2C markets”.

They wanted to be manage product data enterprise-wide, be able to respond to market changes quickly and give a consistent customer experience in all channels.

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