To support its growth initiatives, Summit wanted to supplant its legacy product information management (PIM) system with a more scalable solution that would provide high-quality product descriptions, videos and images to its enterprise systems and business units.
Summit selected Stibo Systems Product Master Data Management (Product MDM) to create and automate the distribution of high-quality product data to its ecommerce site, website and internal groups.
Product MDM supplies trusted data using rules-based processes and automated procedures, increasing operational efficiency. It also enables the company to deliver better customer experiences by providing consumers with accurate, timely product information for more informed buying decisions.
The Business Payoff
Up-to-date product information. Summit uses Product MDM to connect product data from multiple systems to create a single, trusted record. Data is consolidated, cleansed and shared between systems, accelerating product onboarding, reducing silos and supporting multiple channels. In addition, with product data centralized to one location, the company has increased data transparency and improved decision making.
The Customer Experience
Enhanced ecommerce. Product MDM enables Summit to increase customer satisfaction and brand loyalty by providing its consumers with accurate, consistent product data. The solution allows the company to launch and update products more quickly to meet customer demands and eliminates the publication of poor-quality data and outdated information. It also helps Summit build confidence with its trading partners, as well as eliminates internal data barriers to publishing information.