The Business Payoff
“We provide customers with more information than ever before. It is better quality and in a much more accessible and comparable form,” says Trevor Culpin, Range Development Manager at Screwfix. “We want to provide customers with more quality information and are keen to develop product support areas, giving them easy access via our website to, for example, view instruction manuals, COSH sheets, hazardous product information and a whole variety of supporting material. The more information customers have, the more informed choices they can make,” says Culpin.
The Customer Experience
The MDM has enabled us to produce a brand and product index, while increasing it from two pages to nine pages.
The catalog is now much more user-friendly, even though it is bigger than ever. What once took several days to produce a two page index, now takes one hour to produce a nine page index.
“We couldn’t have achieved this before,” says Culpin.