Peak Performance has embarked on a digital transformation journey with Stibo Systems that will prepare the company for the way consumers shop in the future.
Tight management of sample data across sales channels and geographic markets reduces time-to-market and strengthens marketing activities.
"Fashion production is similar to selling fresh fruit. We must operate within a narrow window from the first pre-styles being ready, through to the final collection being available in the stores.
Seasonal collections live for three to six months, then they become outdated. So yes, creativity is our DNA, but speed is extremely critical too.
Stibo Systems Product MDM enables us to reduce time-to-market significantly,” says Jesper Arvidsson, Marketing and ecommerce Director at Peak Performance.
The Business Payoff
“We have become much more efficient. Catalog production has been reduced from weeks to days, leaving extra time for quality improvements and other value adding activities,” says Jesper Arvidsson. “In principle, we just click play in the MDM, then the catalog is made. It is a huge process optimization which helps reduce costs, as we can produce more with fewer hands."
Stibo Systems MDM also enables Peak Performance to exploit the full potential of the company’s global sales strategy. Peak Performance produces eight collections for 23 markets, each requiring individual versions of all sales material. MDM supports different brand interests across all contact points.
The Customer Experience
“We are taking a quantum leap with Stibo Systems MDM. We can add more products, channels and languages to the solution without adding complexity. And we can create flexible data structures, which adapt the content to the individual channels. Previously, we had to configure and redesign when we wanted to add new content. Now, most functionality is available out-of-the box,” says Jesper Arvidsson.