OTC understands today’s customer. The company has embraced digital transformation as a means to provide outstanding online experiences for shoppers, which is no easy task.
With tens of thousands of products available from its ecommerce site, the company needed a solution to tear down information silos and ensure its multiple systems across departments work seamlessly to provide trusted content to customers.
OTC turned to Stibo Systems Product Master Data Management (Product MDM) to improve the quality and distribution of product data across the organization.
Today, Product MDM provides a single, centralized version of the truth that can be shared in near real-time. The result is multiple backend and customer-facing systems being fed consistent, accurate and timely information – delivering greater operational efficiencies for OTC and an optimal experience that drives customer loyalty.
The Business Payoff
Greater operational efficiency. Managing product data with Stibo Systems Product MDM solution has empowered OTC to improve its ecommerce platform using complete product information supplied from a single trusted source. Not only is OTC able to enhance data management and maintenance for its 160,000 SKUs; they can also more efficiently produce their more than 80 catalogs that are delivered to millions of subscribers every year.
The Customer Experience
Accurate, timely product information. OTC provides a customer-centric shopping experience by ensuring timely, accurate and complete information on its more than 55,000 products. The online retailer gets products to market quicker and provides site visitors the latest product updates as soon as they are available. Moreover, customers consume trusted, error-free content that’s available for all seasons.