Newell is a diversified company with multiple operating units and product lines. As a consequence, they experienced difficulties managing ecommerce product data for thousands of SKUs across numerous internal legacy systems. Internal stakeholders weren’t reliably able to manage, update and publish consistent product information in a self-service manner. The result was inefficiencies while formatting and transmitting product data to merchants in retailer-specific formats.
Newell uses Stibo Systems Product Master Data Management (Product MDM) to maintain consistency and quality of their product information in support of ecommerce operations and to feed accurate data to their retail partners.
The Customer Experience
Democratizing data processes enhances operational efficiency. Product MDM is helping Newell Brands centralize and enrich its diverse set of product data – from cookware to car seats – across the company’s portfolio of brands.
Newell Brands was one of the first companies to use Stibo Systems’ crawl, walk, run implementation methodology, combined with a train-the-trainer approach to user education, ultimately lowering the overall total cost of ownership for the company as they created a number of internal MDM experts that now drive their ability to onboard new brands and products very quickly.
The Product MDM solution and Newell’s approach to implementation has improved overall data quality, helping the company bring together many disparate business units in order to standardize a common process for their entire information supply chain.
This resulted in what they call decentralized empowerment, meaning that virtually any business user whose job role requires them to onboard, enrich or manage product data is now empowered and encouraged to do so.
This provided numerous operational efficiencies and simplified the process of formatting and sending data to retail partners.