With their Product MDM — an enhanced PIM solution — from Stibo Systems, MEC can effectively manage products with associated images and expand their ecommerce and catalog initiatives. Having a central repository for product information in multiple languages, MEC can leverage a single source of content.
As a result, they have improved consistency, digital asset handling and employee productivity; and they have combined product management, sales analysis and creative design into a single workflow.
MEC management and employees pride themselves on their knowledge of the products they sell and the ways they’re used. “We differentiate ourselves with our staff’s product expertise,” says Bob Hermanutz, Internet Development Manager at MEC.
Prior to the Product MDM implementation, text translations and photographs were all stored on different systems, and information wasn’t compiled until it was placed on the page or loaded to the website.
“We were able to manage the process, but it took a lot of effort not to duplicate work and not to miss things,” Hermanutz said. “It succeeded because people were diligent.” Text for the catalog and website were stored in separate databases.
New product information was only sent to the website when a new catalog was published, which only occurred a few times a year. MEC might have had a hot, new product on the market without customers knowing.