The Business Payoff
“The Product MDM solution gave us the ability to tailor the product range for each country,” says Alison Taylor, business analyst in M&S’s product information group. “That’s important to us because we sell some things in the UK that we might not have the license to sell elsewhere, or that are problematic or simply not cost effective when it comes to shipping.”
The Customer Experience
Less than six months after the successful launch of the UK website, there was an international deployment of Product MDM to support the eight M&S international sites, using five languages. It was at this point that M&S could start using a single system for all product data instead of two, gaining the efficiencies that come with a significantly streamlined process.