Hach analytical instruments, software and reagents are used to test the quality of water in a variety of industries and customer segments in more than 100 countries.
Due to their detailed product data, Hach relied on print catalogs to communicate products and parts information to their customers.
As the company started to grow their online presence, they had a need for a solution that would manage their product master data and efficiently publish product information to their ecommerce platform.
To meet that goal, Hach implemented a Product Master Data Management (MDM) solution with built-in digital asset management (DAM) capabilities.
The Business Payoff
Using Product MDM, Hach can publish up-to-date and accurate product information to their ecommerce platform and streamline management of all digital assets.
Product information is integrated and centralized across business groups. That enables the company to deliver relevant, translated product data for each specific region and to collaborate better across the organization.
The Customer Experience
Once Hach shifted focus from print catalogs to ecommerce, they chose Stibo Systems Product MDM platform as their product information management (PIM) solution to manage and publish product data to their ecommerce sites. The solution enables them to publish, update and maintain all their product information in 40+ unique language sites around the globe. Product MDM is also used as their digital asset management (DAM) solution allowing Hach to efficiently associate over 25,000 digital assets with each of their products.