Executive Summary
Demand from retailers sparked significant growth at Caroline’s Treasures. But amid the success, managing a rapidly increasing amount of product data and integrating with a variety of item data onboarding processes and systems became increasingly difficult – eventually setting limits to the company’s growth.
PDS, a data exchange platform optimized to share product data with many retailers and marketplaces from a single place, provided immediate relief.
Data has now become a competitive advantage instead of an impediment for Caroline’s Treasures and automatic data processing has replaced manual and error-prone processes. Speed to market and data quality have improved and errors have decreased significantly.
PDS (Product Data Syndication) is a cloud-based platform that validates, transforms and delivers product data to any retailer, tackling the gamut of retailers’ item data management processes and data requirements.
The Business Payoff
The time savings are staggering. With PDS, Caroline’s Treasures can set up 2,400 items on Amazon Vendor Central in 15 minutes – a process that would previously take 3-4 hours. This corresponds to a time reduction of 90%.
“Faster time to market with more products and better data quality due to the use of PDS have resulted in a 30-40% increase in sales,” says Denny Knight, COO and Director of Ecommerce at Caroline’s Treasures.
The Customer Experience
The speed and reliability of the PDS solution not only benefits Caroline’s Treasures but all of their retail partners who now receive all the data they want, in the format they want it in and in record time.
The retailers can rely on the data quality for these products because the information is automatically validated and transformed in the PDS software before ever reaching them.
