Master data management marks new direction for China’s automotive manufacturing industry

Aarhus, Denmark – January 28, 2015: Stibo Systems, the leading provider of multi-domain Master Data Management (MDM) solutions, recently announced the initial implementation of its award-winning STEP MDM solution by Chongqing-based automobile manufacturer SGMW. SGMW adopted STEP to help meet its management’s requirements for high production standards and product traceability by improving the efficiency of managing its core business information.

While this project marks the first deployment of STEP in China’s domestic automotive industry, Stibo Systems’ multi-domain MDM solution has proved successful with a number of international clients in the automotive space, including Mercedes-Benz, Toyota and GM.

Armed with this experience, Stibo Systems’ team of implementation consultants worked with SGMW to establish a core data exchange platform. This enabled the smooth exchange of data within the company’s internal systems, and between the HQ and its enterprise business systems, thus ensuring the fast delivery of unique, complete, and reliable core master data across the business.

A complex application environment, with various application systems such as ERP, inventory management and material-driven management, will inevitably lead to a diversity of data sources. As a result, employees at all levels are unable to maintain, manage and apply related data from a single perspective.

Mr. Liu Dewei, head of the project at SGMW, noted that STEP represented a single platform offering most functions ‘out-of-the-box’, and enabling the management of all of a company’s master data, integrating various application components, and meeting requirements for both front-end and back-end master data management.

He said, “We store and manage various master data ranging from information on materials, suppliers, logistics, manufacturing, purchases and vehicle production. There was a real need to improve the consistency and availability of SGMW’s master data and provide reliable sources for our enterprise systems. Stibo Systems’ implementation team offered constructive suggestions and solutions based on their rich experience, ensuring that the project went smoothly.”

Mr. Wang Jinchao, senior programme manager at Stibo Systems China, notes that “Stibo Systems is pleased to be working alongside a leading practitioner of master data management in automotive manufacturing, bringing greater value to SGMW’s corporate data across even more domains.”

He continues, “STEP’s flexible and extensive data modelling tool meets the requirements of various business situations, improving the speed and flexibility of even the most complicated data models. It’s easy to control with complete modelling management functions, is compatible with several workflow management standards, and is simple to integrate with current corporate applications, including those on mobile devices.“

About Stibo Systems

Stibo Systems is the global leader in multi-domain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organisational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. After entering the Chinese market, with a particular focus on manufacturing, especially in the automotive industry, Stibo Systems strives to provide internationally advanced management solutions to Chinese enterprises and help customers promote effective corporate data management. For more information, visit

Background of SGMW Chongqing base

Located in Longsheng area, Industrial Development Zone, Liangjiang New District, Chongqing, SGMW’s Chongqing base occupies about 2,395 mu (394.5 acres). The total first-stage investment of 6.6 billion yuan includes construction of four craft workshops, an engine plant, a logistics distribution centre, a car parking area, public facilities and a supporting spare parts zone. The base’s current production capacity is 400,000 finished automobiles and 400,000 engines.

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