January 6, 2015 Atlanta, GA

Stibo Systems today announced that SRAM, LLC a privately held world-wide manufacturer of advanced bicycle components has gone live with its implementation of Stibo Systems’ Master Data Management (MDM) solution STEP Trailblazer. Using Stibo Systems, SRAM can now fully leverage and enable a long-term multi-channel strategy at a global scale by strengthening e-commerce efficiencies and generating a more optimal customer experience. By creating a consistent view of its product offerings in just six months, SRAM is now developing timely and accurate product information and establishing processes that will let their internal and external customers, such as product managers and factories, navigate product information with ease.

Key Points 
  • Founded in 1987, SRAM maintains a number of marquee brands that allow cycling enthusiasts to create the ultimate ride. With annual revenues estimated at roughly $600 million, SRAM provides its customers with a broad range of bicycle parts and equipment designed to help mountain, urban and road riders to refine their bicycle and construct the perfect experience.
  • SRAM is leveraging STEP to eliminate data redundancies and create a central repository of marketing text and media assets that can be applied to relevant offerings. This enables the manufacturer to improve efficiencies and appeal to both customer and supplier preferences.
  • Prior to adopting the MDM solution, product information was unreliable and scattered throughout the organization. Using STEP, SRAM has created a unified and integrated global technology platform to manage its product information and ensure a consistent brand experience regardless of country or language through a unified global visual presentation and design.
  • SRAM is using the MDM system to establish consistent processes across component brands, and between its product information and marketing teams. This has allowed the Company to simplify and speed its marketing and downstream publishing efforts.
Customer Quote
“The entire Stibo Systems team understood how important it was for us to achieve accurate product information in order to enhance our brand and achieve the highest level in customer satisfaction,” said Scott Tawse, Global IT Director, SRAM. “Not only did they bring a great understanding of our business, they also exceeded our expectations in terms of delivering the project on time, identifying opportunities where SRAM could extend our use of the MDM solution and by providing quick responses to our inquiries.”

Stibo Systems Quote
“With unprecedented flexibility, STEP allows our customers to gain greater and faster value from their MDM initiatives using a single platform. Our technology provides the functional richness, strong data modeling and powerful workflow capabilities needed to streamline the process of aggregating and consolidating operational information from multiple sources and formats,” said Todd Callen, Executive Vice President, Stibo Systems. “SRAM quickly recognized that Stibo Systems could help them address their expanding e-commerce efforts and create a more satisfying experience for their global customers”.

About Stibo Systems
Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit www.stibosystems.com.

Media Contacts:
Chris McCoin or Richard Smith McCoin & Smith Communications Inc. 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com 

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