Stibo Systems - The Master Data Management Company

CMO Prashant Bhatia and President, North America Brad Crosby to Lead
Company’s Next Phase of Evolutionary Growth Driving Positive Customer Outcomes

Atlanta, GA, August 23, 2017 - Stibo Systems, the global leader in Business-first Master Data Management (MDM)™ solutions, today announced two executive appointments designed to help drive the company’s next phase in its ongoing mission of delivering superior business outcomes for customers. Prashant Bhatia joins the company as Chief Marketing Officer and Brad Crosby as President, North America (NA), replacing Andreas Lorenzen who is retiring after more than 30 years of exceptional service.

“I am thrilled to welcome Prashant and Brad to Stibo Systems’ executive leadership team, as each offers vital experience that will be invaluable as we enter the next phase of our journey to lead the Business-first MDM market,” said Mikael Lyngsø, Chief Executive Officer at Stibo Systems. “We would also like to extend our heartfelt thanks to Andreas Lorenzen as he transitions to a much deserved retirement. Our new leadership team will build on the foundation he helped establish, embracing a business-first mindset that helps customers connect information and people to confidently realize success in every era of business.”

Prashant Bhatia joins Stibo Systems as CMO, also responsible for product strategy, where he will be charged with articulating and growing Stibo Systems’ leadership position in the highly competitive MDM market. He will focus on expanding the company’s footprint in emerging markets for new verticals, industries and geographies. Bhatia brings more than 20 years of experience at leading software providers like JDA Software, RedPrairie, SAP and Manhattan Associates helping them align marketing, product strategy, demand generation and product management to drive sales and customer satisfaction.

“In today’s digital world, businesses increasingly require a Digital Business Core™ of operational data that is continuously shaped and delivered within the enterprise to drive superior business outcomes,” said Bhatia. “I am excited to join Stibo Systems as it embarks on the next phase of a continuing commitment to enable customers’ digital transformation journey, working with our partners to develop and market solutions that help customers across the globe meet their business goals and achieve leadership in their industries.”

In his new role as president of NA, Crosby will work to ensure that customers continue to capitalize on data in order to achieve high-value outcomes and optimize business operations. He will also help support Stibo Systems’ vibrant partner network and further attract, develop and inspire the next generation of professionals. With more than 25 years of experience working in the data industry at companies such as Actian, BDNA and Informatica, Crosby is a proven leader in helping companies drive growth, improve customer satisfaction and increase employee engagement.

“With a combination of advanced technology, industry knowledge and commitment to customer success, Stibo Systems is powering business users to act with confidence in their data and adapt quickly to changing market conditions that allow them to anticipate what’s next,” said Crosby. “I look forward to helping Stibo Systems expand on its stellar track record of success, and help leverage their digital software solutions that drive demonstrable business outcomes.”

About Stibo Systems

Stibo Systems believes the future of business requires a Digital Business Core of operational data that is continuously shaped and delivered to where it can produce superior business outcomes. Stibo Systems’ Business-first Master Data Management™ solution is the driving force behind hundreds of forward-thinking companies around the world who have unlocked the full value of their information. Stibo Systems powers business users to act with confidence in their data, adapt quickly to changing market conditions and go beyond to anticipate what’s next. Stibo Systems is a privately held subsidiary of the Stibo A/S group, originally founded in 1794. Its corporate headquarters is located in Aarhus, Denmark. For more information, visit

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