Stibo Systems - The Master Data Management Company

Cloud-based Master Data Management Solution to Provide Single Source of High-Quality Data

Aarhus, Denmark, and Warwick, UK, January 14, 2019 – Stibo Systems, the only master data management (MDM) company focused on putting Your business first, and global MDM consultancy Comma today announced that HelloFresh, the leading global provider for meal-kits has chosen the companies to implement a cloud-hosted MDM solution.

With year-on-year revenue growth of 39.5% (in Q3 2018), HelloFresh was looking at ways to further strengthen existing business processes. The global MDM project is designed to address the need for a single source of data and much higher data quality and will improve operational efficiency and performance across business processes. Furthermore, it will eliminate the need to manually input data such as ingredients and recipes and allow for a universal data approach across the company, while reducing complexity.

“In order to maintain our growth whilst continuing to offer our customers the best service, newest recipes and freshest ingredients, we needed a flexible and scalable solution to look after our core data needs,” said Deepak Balan, Director of Product at HelloFresh. “After extensive evaluation, we found Stibo Systems and Comma to be the perfect fit for HelloFresh.”

“HelloFresh was looking for a solution that simplified business processes and made customer engagement easier,” said Christian Oertzen, President EMEA, Stibo Systems. “And that’s exactly the value a Stibo Systems and Comma partnership brings our customers – the ability to solve the most complex challenges by taking an approach that puts your business first.”

“The project is already under way, and the end result will deliver on three key areas: process simplicity, operational efficiency and data accuracy,” said Stuart Squires, Managing Director, Comma Group. “We’re thrilled to once again team up with Stibo Systems for such an exciting project. With Comma’s expansion into the US, our business approach mirrors HelloFresh’s global mindset, and with their long-term plans of rolling the MDM solution next across Europe and then Australia, we’re excited to see where this partnership will take us.”

About Comma Group

Comma are a technology agnostic MDM/PIM Consultancy dedicated to delivering high-quality data solutions. Comma specializes in sustainable business solutions where technology acts as the enabler. Formed in 2015 Comma recognised the increasing importance that data plays within the 21st century business. The exponential boost in its value to support wider initiatives, such as digital transformation and customer loyalty programmes, means that good data management is becoming an increasingly competitive advantage to organisations. We are not just another system integrator but instead a strategic partner invested in delivering solutions that align to your business objectives. Comma are a Stibo Systems Diamond Partner with headquarters in Warwick, with offices in York and Atlanta USA as well as expanding into Europe. Contact:

About Stibo Systems

Stibo Systems, the master data management company, is the trusted source of MDM solutions based on a unique business-first, people-centric approach. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data; empowering them to improve the customer experience, drive innovation and growth, and create an essential foundation for digital transformation. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. For more information, visit

About HelloFresh

HelloFresh is the world's leading meal kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada and New Zealand. HelloFresh delivered 46.5 million meals to 1.84 million active customers worldwide in the three-month period between July 1, 2018 and September 30, 2018. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney, Toronto and Auckland.

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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