Oriental Trading Company carries 200,000 unique products, 20-40k of which could be offered for sale at any given time (i.e., regular merchandise combined with seasonal offerings). They produce 80+ catalogs and mail more than 230 million catalogs a year. Catalogs become reference documents for people who buy on the web.

Learn how the company moved from treating the management pf product information as an IT initiative to one that is controlled by the business.

The resulting benefits include: 

  • Reduced duplicate entry into multiple systems
  • Reduced need for data reconciliation
  • Reduced number of data touches/hand-offs
  • Accelerated product introduction (copy, images, ecommerce)
  • Increased visibility to new items and item changes earlier
  • Resolves questions about item readiness for any step


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