Oriental Trading Company carries 200,000 unique products, 20-40k of which could be offered for sale at any given time (i.e., regular merchandise combined with seasonal offerings). They produce 80+ catalogs and mail more than 230 million catalogs a year. Catalogs become reference documents for people who buy on the web.
Learn how the company moved from treating the management pf product information as an IT initiative to one that is controlled by the business.
The resulting benefits include:
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