Here’s a clever way to migrate 20,000 online products to a new website and tailor the available product ranges to nine different international versions of that site, all the while removing complexities and pain points.

Learn from this case study how the team at famous British retailer Marks & Spencer solved their pressing product data challenges, set themselves up for continued international ecommerce success and enjoy the ongoing benefits of:

  • Improved data quality by, for example, avoiding double entry
  • Increased efficiency and control through workflows for the enrichment and publication of products
  • Higher data consistency while working with 585 different product attributes
  • Inconsistent data prevention thanks to built-in business rules
  • An ability to tailor the available product range for each international market
  • Automatically sending ‘international markets only’ products for external translation

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